Jason Aldean Launches 10Stone Clothing Line at Walmart
The country music star collaborated with TrueTimber to create an affordable new apparel collection.
Updated on Oct. 26, 2026 in Country
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Country musician Jason Aldean has introduced a new lifestyle clothing brand called 10Stone in partnership with the camo brand TrueTimber. The collection is now available for purchase exclusively at Walmart retail locations across the United States.
Why it matters
The brand aims to offer accessible, reasonably priced clothing that reflects Aldean's personal style and values. By leveraging Walmart for distribution, the collaboration seeks to reach a broad demographic of fans.
Jason Aldean has established a significant music career with 32 career number-one singles and 60 platinum certifications. The new 10Stone collection features caps for $6.98, T-shirts for $11.98, and items like jeans for $29.98.
The players
Jason Aldean
An American country music singer known for his extensive chart success and multiple platinum-certified albums.
TrueTimber
A camouflage and outdoor apparel company based in Inman, South Carolina.
Walmart
A multinational retail corporation that operates a chain of hypermarkets and grocery stores.
The details
The 10Stone collection consists of various apparel items including T-shirts, hoodies, pearl-snap shirts, button-downs, jeans, and caps. All pieces are designed to fit the aesthetic of the Georgia-born singer and are produced in collaboration with the Inman, South Carolina-based TrueTimber.
Timeline
The 10Stone clothing collection launched on October 26, 2026.
Industry Dynamics
This collaboration follows the trend of celebrity-led private label partnerships in mass retail, which leverages existing fan bases to drive sales. It positions the artist against other country stars who have similarly sought to expand their influence beyond the music charts.
Fans can now find and purchase the full 10Stone range at local Walmart stores nationwide. The entry-level price points allow consumers to access the branded apparel without the premium markup often associated with artist merchandise.
The takeaway
This partnership highlights how established country stars are increasingly turning to retail mass-market apparel to build their brands. Readers interested in similar lifestyle products should keep an eye on upcoming seasonal additions to the 10Stone collection at their local retailers.
Further reading
For more news on the intersection of music and lifestyle trends, visit the Country section.
Source note: This article includes information reported by WWD.
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