Fujifilm Introduces New Soft Haze Instax Square Film

The new instant film variant features reduced saturation and diffused shadows for a unique, nostalgic aesthetic.

Updated on Oct. 26, 2026 in Photography

Bold vector editorial illustration of a stack of square photographic prints with soft-focused, warm-hued abstract imagery. — Fujifilm has launched Soft Haze, a new square-format instant film designed to produce warmer tones and lower-contrast, emotive photographic images. AI Illustration. Upload story photo >

Live Poll

Do you prefer using authentic analog film over applying digital filters to your photos?

Fujifilm has unveiled Soft Haze, a new variant of its square-format instant film. The product uses a newly developed emulsion to produce images with glowing highlights and warmer tones.

Why it matters

The introduction of this film allows photographers to capture more emotive and expressive images without requiring digital editing. It serves as an alternative for users seeking a distinct, diffused look in their instant photography.

A pack of the new Soft Haze film is priced at $18.99 for the US market. The film is engineered to be fully compatible with any existing camera or printer that supports the instax Square format.

The players

Fujifilm

A major multinational photography and imaging corporation known for its instax line of instant cameras and film.

The details

Soft Haze photos are characterized by reduced color saturation and lower contrast levels. These aesthetic changes are achieved through a newly developed emulsion that highlights glowing areas and warms up shadows.

October 26, 2026: Fujifilm officially unveiled the Soft Haze film product.

Culture Shift

This release capitalizes on the ongoing resurgence of analog photography and the consumer desire for tactile, emotive imagery in a digital-heavy world. It highlights a shift toward prioritizing specialized, nostalgic aesthetics over the high-contrast look typical of traditional instant film.

Photographers in the United States can now integrate this film into their existing instax Square setups to immediately achieve a diffused, vintage look. The new film requires no additional hardware purchases, making it a simple stylistic update for current camera owners.

The takeaway

Users should experiment with lighting conditions to fully utilize the film's unique emulsion properties for the best effect. The new film works best for portraits or scenes where glowing highlights can add a soft, artistic quality to the final print.