Brian Gordon Joins PGA Tour Studios Leadership Team
The veteran producer will oversee live programming and editorial strategy for the organization.
Updated on Oct. 26, 2026 in Golf
Brian Gordon has been appointed as executive producer and head of live content at PGA Tour Studios. He brings over three decades of industry experience to the role as the organization manages thousands of hours of annual content.
Why it matters
The appointment comes as the PGA Tour prepares to expand its live and original programming efforts in 2027 and beyond. Gordon will play a central role in shaping the editorial vision for the network's varied broadcasting initiatives.
Brian Gordon brings 30 years of sports production experience to the team, managing a network that produces 4,000 hours of live content annually. He previously oversaw 300 live broadcasts for the National Women's Soccer League.
The players
Brian Gordon
He is a veteran sports broadcasting professional with previous experience at ABC Sports, NBC Sports, and the U.S. Olympic and Paralympic Committee.
Luis Goicouria
He is the executive to whom Brian Gordon reports within the PGA Tour Studios leadership structure.
Ryan Holcomb
He was named senior vice president and head of original content at the organization in September 2026.
The details
In his new position, Gordon is responsible for the editorial vision and creative execution of live programming, reporting directly to Luis Goicouria. He will manage live enhancements and production for outlets including PGA Tour Live on the ESPN App, PGA Tour Champions, and the Korn Ferry Tour.
Timeline
September 2026: Ryan Holcomb was appointed as senior vice president and head of original content.
October 26, 2026: Brian Gordon officially began his new roles at PGA Tour Studios.
2027: The PGA Tour plans to expand its live and original production opportunities.
Season Trajectory
This leadership expansion signals a strategic pivot toward increasing the volume and quality of broadcast content in the coming season. It positions the organization to scale its live offerings alongside the work already being initiated by the original content department.
Viewers can expect changes to production enhancements like Quiet Please and Betcast as Gordon takes over programming management. These editorial shifts will directly influence the viewing experience for fans streaming events via the ESPN App.
The takeaway
The addition of an experienced executive reflects the ongoing professionalization of live golf broadcasting. Producers should focus on scaling live content while maintaining high production standards for high-volume networks.
Further reading
For more on industry developments, explore the Golf section.
