Ulta Beauty Launches New ChatGPT Shopping Plugin
The new AI tool offers personalized beauty recommendations and a 10% discount for shoppers.
Updated on Oct. 24, 2026 in Couponing
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Ulta Beauty has introduced a new plugin for ChatGPT that allows users to receive personalized product recommendations based on their beauty preferences. Customers can build bundles through the chatbot and transfer items directly to their shopping bag on the Ulta Beauty website.
Why it matters
The launch aims to meet the growing consumer demand for efficient, personalized beauty advice while integrating AI into the retailer's existing loyalty program. This strategic move highlights a broader industry shift toward using conversational AI to streamline the online shopping experience.
The new tool provides a 10% discount on products purchased through the ChatGPT plugin. This initiative follows similar AI integrations by competitors such as Sephora and Revieve.
The players
Ulta Beauty
This major American retailer is the largest beauty specialty store in the country and operates an extensive loyalty program.
ChatGPT
Developed by OpenAI, this generative artificial intelligence platform is increasingly used by companies to provide interactive customer experiences.
The details
Shoppers provide input about their specific beauty goals to the chatbot to generate curated product bundles. Once the selection is complete, the items are seamlessly added to the user's cart on the official company website.
Timeline
Ulta Beauty recorded US$3.04 billion in net sales during Q2 2026.
The ChatGPT plugin officially launched on 2026-10-23.
Culture Shift
This integration reflects a broader cultural shift where consumers increasingly rely on AI-driven algorithms to curate personal style and lifestyle choices. By digitizing the beauty advisor experience, companies are moving away from traditional store-based discovery to automated personalization.
Shoppers can now save 10% on their beauty purchases simply by using the new AI plugin to discover products. This automated tool streamlines the shopping routine by doing the legwork of finding compatible beauty items based on your personal goals.
The takeaway
Using AI chatbots for shopping can help you find products faster while unlocking exclusive promotional discounts. Before finalizing your order, verify that the plugin applied the discount correctly to your digital cart.
Further reading
For more information on current retail incentives, visit the United States Couponing section.
Source note: This article includes information reported by Personalcareinsights.
Live Poll
Would you use an AI chatbot to receive personalized product recommendations for your beauty purchases?
