Wicker to Open in 1400 Theaters This October

The medieval romance starring Olivia Colman and Alexander Skarsgard arrives in North American theaters on October 25, 2026.

Updated on Oct. 23, 2026 in Film — General

Wicker to Open in 1400 Theaters This October

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Black Bear will launch the medieval romance film Wicker in 1400 North American theaters on October 25, 2026. The distributor acquired the project following its debut at the Sundance film festival.

Why it matters

Black Bear views the film as a uniquely original and provocative project, banking on significant audience interest generated by its viral marketing campaigns. The studio partnered with financiers Topic and Tango to bring the production to a wide audience.

The Wicker trailer has generated 80.3 million views, while combined content across all platforms has reached 402 million views. Industry analysts project an opening box office performance between $6 million and $8 million.

The players

Olivia Colman

She is an Academy Award-winning actress starring as one of the lead roles in the medieval romance Wicker.

Alexander Skarsgard

He is an acclaimed actor appearing as a lead alongside Olivia Colman in the film Wicker.

Black Bear

This is a media company that acquired North American distribution rights for the film Wicker.

The details

Marketing efforts include a 6 foot 6 wicker standee and a dream boyfriend social media campaign to drive engagement. The film recently played at the Middleburg film festival to help build momentum ahead of its wide release.

October 25, 2026, marks the official theatrical release date for Wicker.

Industry Dynamics

The release follows the standard industry trajectory of securing a distribution partner following its premiere at the Sundance film festival. This strategy allows distributors to leverage critical reception and festival buzz to maximize commercial impact during a wide theatrical launch.

Audiences can purchase tickets for the film beginning October 25, 2026, at major cinema chains across North America. The wide 1400-theater rollout ensures broad accessibility for those interested in the medieval-period romance.

The takeaway

The success of Wicker will be a test of whether viral social media engagement can reliably translate into box office ticket sales for original period dramas. Viewers interested in the film can track its release schedule through major ticketing platforms ahead of the opening weekend.