Jeff Hammerberg Launches LGBTQ Business Directory

The new directory connects consumers with LGBTQ-owned and affirming businesses while supporting nonprofit organizations.

Updated on Oct. 23, 2026 in Philanthropy

Jeff Hammerberg Launches LGBTQ Business Directory

Live Poll

Do you prefer using directories that highlight LGBTQ-owned or LGBTQ-affirming businesses when making purchasing decisions?

Entrepreneur Jeff Hammerberg has launched GayBusiness.com, a directory website designed to help consumers locate LGBTQ-owned and LGBTQ-affirming businesses. The platform functions as a resource for finding services by category and location.

Why it matters

The initiative serves the dual purpose of helping consumers find welcoming businesses while directly supporting LGBTQ nonprofit organizations through collected listing fees.

Participating businesses pay a one-time $99 donation to an LGBTQ charity to secure a lifetime directory listing. Qualifying nonprofit organizations may join the directory at no cost.

The players

Jeff Hammerberg

Jeff Hammerberg is the founder of the new directory and the former owner of GayRealEstate.com who previously served as an Assistant to the Navigator aboard the USS Enterprise.

GayBusiness.com

GayBusiness.com is a newly launched directory website that aggregates LGBTQ-owned and LGBTQ-affirming businesses for consumer access.

GayRealEstate.com

GayRealEstate.com is a real estate platform that served as the primary business venture for Hammerberg for approximately 30 years and now sponsors the new directory.

The details

Sponsored by GayRealEstate.com, the directory organizes listings to assist users in filtering options based on their specific needs and geographic location. The project channels all revenue generated from business listing fees directly to charitable causes.

1996: Jeff Hammerberg founded GayRealEstate.com.
2024: Jeff Hammerberg sold GayRealEstate.com.
October 2026: GayBusiness.com was announced.

Market Landscape

The launch follows the 2024 sale of Hammerberg's long-standing venture, GayRealEstate.com, marking a shift toward focused philanthropic efforts. This move positions the new directory as a community-centric platform distinct from his previous commercial real estate interests.

Business owners can leverage the directory to increase their visibility among LGBTQ consumers while contributing to charitable causes. Users benefit from a streamlined search tool designed to verify the ownership or affirming nature of local businesses.

The takeaway

This directory provides a centralized way for consumers to align their spending with their values by supporting LGBTQ-affirming entities. Owners interested in participating should prepare for the one-time donation fee structure required for inclusion.