Christie Brinkley Stars in New Black Velvet Campaign
Model Christie Brinkley returns to represent the brand fifty years after her debut advertisement in 1978.
Updated on Oct. 23, 2026 in Beauty
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At 72, Christie Brinkley has returned to lead a new advertising campaign for Black Velvet Canadian Whiskey. This project marks the 50th anniversary of her initial partnership with the brand.
Why it matters
The campaign highlights the career longevity of the veteran model while leveraging historical brand association to reach modern consumers. It serves as a milestone celebration for both the icon and the whiskey label.
Christie Brinkley is 72 years old and first modeled for Black Velvet Canadian Whiskey in 1978. She began her professional modeling career at age 20.
The players
Christie Brinkley
An American model and actress who rose to prominence in the late 1970s and maintained a long-standing career in the fashion industry.
Black Velvet Canadian Whiskey
A well-known brand of Canadian whisky that has historically utilized high-profile celebrity endorsements.
The details
Brinkley is featured in the new advertisements wearing a black velvet top with a deep V neckline and jewelry. She styled her hair in a voluminous blowout with loose curls for the photo shoot.
Timeline
1978: Christie Brinkley appeared in her first advertising campaign for Black Velvet Canadian Whiskey.
October 23, 2026: Brinkley shared new campaign photos with her followers on Instagram.
Culture Shift
The return of a classic brand ambassador follows a pattern set by the 1978 Black Velvet Canadian Whiskey campaign, updating the aesthetic for a contemporary audience. This revival signals a broader shift toward valuing career longevity and nostalgia within the luxury and spirits advertising industry.
Consumers may begin seeing these advertisements across various media platforms following the October 2026 launch. The campaign highlights a classic styling aesthetic that fans can observe through the brand's updated marketing visuals.
The takeaway
Nostalgia remains a powerful tool for brands seeking to bridge the gap between different generations of consumers. Maintaining long-term professional relationships can provide a unique sense of brand continuity in a competitive market.
Further reading
For more on evolving beauty and advertising trends, visit the Beauty section.
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Do you believe the advertising industry has become more inclusive toward aging women?
