Subaru Cuts 2027 Outback Pricing Across Lineup

The automaker introduces a new base model to lower entry costs as 2027 Outback pricing is revealed.

Updated on Oct. 22, 2026 in Buying/Selling

Bold vector illustration of an SUV on a desert road, created in a clean, graphic style for automotive news. — Subaru has slashed pricing for the 2027 Outback and added a new entry-level trim to revitalize sales following a recent market decline. AI Illustration. Upload story photo >

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Subaru has announced pricing for its 2027 Outback, featuring significant price reductions across multiple trims and the addition of a new entry-level model. The changes arrive as the company looks to boost interest following a decline in sales.

Why it matters

The introduction of a new base model and lower price points across the existing lineup is a strategic move to improve affordability and demand. This adjustment follows a 10 percent year-over-year drop in sales for the model through the third quarter of 2026.

The 2027 Subaru Outback base model features a 180-hp 2.5-liter engine and starts at $34,540, a $1905 decrease compared to the 2026 model. Other trims also see price cuts, including $1805 off the Touring and $1625 off the Limited version.

The players

Subaru

Subaru is a Japanese automotive manufacturer known for producing vehicles with standard all-wheel drive systems.

The details

The updated lineup includes three new exterior colors: Daybreak Blue Pearl, Snowfall White Silica, and Sand Dune Pearl. Additionally, the Limited XT trim now comes standard with a hands-free driving assistance system to enhance safety and convenience for drivers.

Subaru announced the new 2027 Outback pricing on October 22, 2026.
The company sold 104,759 Outback vehicles through the third quarter of 2026.
The 2027 Outback models are scheduled to reach dealerships by late 2026.

Roadmap

This aggressive pricing strategy marks a departure from recent trends where automakers raised MSRPs to account for supply chain constraints. By prioritizing affordability, Subaru is attempting to secure a competitive advantage in an increasingly cost-conscious crossover segment.

Prospective buyers will see lower starting MSRPs across the Outback lineup, making the vehicle more accessible for those shopping on a tighter budget. Shoppers interested in advanced technology will also find the newly standard hands-free driving system in the Limited XT trim.

The takeaway

Consumers looking to purchase a new crossover should monitor dealership inventory as the 2027 models begin to roll out by the end of the year. Comparing the new base model's entry price against previous iterations can help buyers maximize their automotive budget.