RAWZ Natural Pet Food Appoints Bridget Jennings
Bridget Jennings joins the company to lead sales and educational efforts across the Midwest territory.
Updated on Oct. 22, 2026 in Cats
RAWZ Natural Pet Food has appointed Bridget Jennings as its new Midwest Territory Manager. She will oversee regional sales, develop business strategies, and lead educational programming for retail partners across nine states.
Why it matters
This leadership appointment aims to bolster the company's regional presence through Jennings's extensive experience in natural pet nutrition sales and retail account management.
Jennings previously managed a $6 million territory and achieved over 75% growth in her former role. She is a Certified Carnivore Nutritionist and currently keeps five cats and two dogs.
The players
Bridget Jennings
She is a Certified Carnivore Nutritionist who previously served as a Regional Sales Manager for K9Feline Natural.
RAWZ Natural Pet Food
The company specializes in natural pet nutrition products and maintains a focus on retail partnerships.
The details
Jennings arrives with a background that includes five years as a Senior Retail Account Specialist at Stella & Chewy's, where she oversaw operations in Ohio, Kentucky, Indiana, and West Virginia. She now shifts her focus to expanding the presence of RAWZ Natural Pet Food within the western Midwest.
Timeline
The appointment of Bridget Jennings was announced on October 22, 2026.
Culture Shift
This move highlights the industry-wide transition toward hiring staff with specialized clinical or nutritional expertise to drive retail partnerships. It reflects a shift where brands prioritize educational authority over traditional sales-only management models.
Pet owners in the Midwest may see an increased emphasis on nutritional education at local independent pet retailers. This change suggests that stores will be better equipped to provide in-depth information regarding dietary choices for cats and dogs.
The takeaway
Retailers prioritizing staff training often provide a more tailored shopping experience for pet owners seeking specific nutritional profiles. Customers are encouraged to ask store staff about their training to ensure they receive the best guidance for their pets.
Further reading
Find more industry news in our Cats section.
Source note: This article includes information reported by Petage.
