PVH Group Appoints New Calvin Klein Product Chief
Ayub Mohamed steps into the role of chief product officer as Calvin Klein reshuffles its leadership team.
Updated on Oct. 22, 2026 in Fashion
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PVH Group has appointed former Lacoste executive Ayub Mohamed as the new chief product officer for Calvin Klein. This leadership change follows a series of recent departures within the brand, including the exit of creative director Veronica Leoni.
Why it matters
The appointment comes as the company works to reorganize its management structure and address recent financial performance challenges. Mohamed is set to oversee the brand's global product strategy, encompassing both design and marketing operations.
PVH Group reported sales of $2.1 billion for the second quarter of 2026, representing a 3.23% decline from the $2.167 billion recorded in the same period of 2025.
The players
Ayub Mohamed
He is the incoming chief product officer for Calvin Klein who previously served as the executive vice president of product at Lacoste.
David Savman
He serves as the global brand president for Calvin Klein and will act as the direct supervisor for the new chief product officer.
PVH Group
This American clothing company owns various brands including Calvin Klein and manages a global retail and wholesale business.
Veronica Leoni
She is the former creative director of Calvin Klein who departed the company in October 2026.
Eva Vidal
She is the former chief product officer at Calvin Klein who held the position until June 2025.
The details
Mohamed joins the organization after a tenure of more than two years as the executive vice president of product at Lacoste. In his new position, he will report directly to global brand president David Savman.
Timeline
Eva Vidal departed the chief product officer position in June 2025.
The second quarter of 2026 for PVH Group ended on August 2, 2026.
Creative director Veronica Leoni departed in October 2026.
Ayub Mohamed is scheduled to assume his new duties on January 25, 2027.
Culture Shift
The appointment follows the financial figures established in the 2026 PVH Group second quarter earnings report. This transition marks an effort to stabilize the brand's creative and commercial direction amidst a broader corporate reorganization.
This management change will primarily influence the brand's future design and marketing output rather than immediate retail pricing. Shoppers may eventually see changes in product assortments or branding strategy once the new leadership team is fully established.
The takeaway
The appointment of a new product chief signals a pivot for Calvin Klein as the company attempts to correct its recent financial trajectory. Consumers should watch for potential shifts in the brand's aesthetic direction following the upcoming January leadership transition.
What happens next
Ayub Mohamed will officially assume his new role as chief product officer at Calvin Klein on January 25, 2027.
Further reading
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