Nike Announces New Well Off Forever Air DT Proto 2
The upcoming athletic footwear features gold accents and branding tied to the Colorado Buffaloes.
Updated on Oct. 21, 2026 in Football
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Nike has unveiled the Well Off Forever branded Air DT Proto 2 shoe. The model incorporates the iconic Diamond Turf silhouette with a distinct black, white, and gold color scheme.
Why it matters
This partnership merges professional sports apparel with collegiate branding. The design aims to capture the visual identity of the Colorado Buffaloes in a classic sneaker style.
The retail price for the new sneaker is set at $180. This Diamond Turf silhouette features the Well Off Forever brand logo on the back and specific embroidered text on the inside strap.
The players
Nike
Nike is a multinational corporation that designs, develops, and sells athletic footwear, apparel, and equipment.
Colorado Buffaloes
The Colorado Buffaloes represent the University of Colorado Boulder in collegiate athletic competitions.
The details
The design uses a color palette of black, white, and gold to mirror Colorado Buffaloes branding. It integrates the standard Nike Swoosh within the established Diamond Turf aesthetic.
Timeline
The shoe is scheduled to be released before December 31, 2026.
Season Trajectory
The new sneaker model extends the legacy of the Nike Diamond Turf series by modernizing the classic silhouette with contemporary collegiate branding. This release follows a trend of integrating specific university visual identities into commercial footwear lines.
Consumers should prepare for a $180 price point upon the release of the shoe. Fans of the Colorado Buffaloes can expect the branding to be featured prominently via the embroidered strap and gold-accented colorway.
The takeaway
This collaboration highlights the growing market for collegiate-branded athletic gear. Collectors and fans should monitor upcoming official retail channels for specific release window announcements as the end of 2026 approaches.
Further reading
For more on developments in the sport, visit United States Football.
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