NBC Sports Renews U.S. Ski Media Rights Through 2030
The extended agreement ensures continued broadcast coverage of alpine World Cup and World Championship races.
Updated on Oct. 21, 2026 in Skiing
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NBC Sports has officially extended its media rights agreement with U.S. Ski & Snowboard, securing broadcast rights for alpine competitions through 2030. This deal maintains the network's role in delivering major winter sports coverage to American audiences.
Why it matters
The partnership is designed to streamline the viewing experience for U.S. fans by centralizing coverage across multiple platforms. By unifying distribution, the organization aims to remove friction for viewers following alpine World Cup and World Championship events.
The new agreement runs through 2030, while NBC retains separate Olympic media rights in the United States until 2036. Coverage for the upcoming 2026-27 season begins this Saturday with races in Sölden, Austria.
The players
NBC Sports
A division of NBCUniversal that produces and broadcasts sports programming in the United States.
U.S. Ski & Snowboard
The national governing body for Olympic skiing and snowboarding in the United States.
C15 Studio
A production and distribution company responsible for managing the newly launched FAST channel.
The details
Under the new arrangement, alpine events will be broadcast on Peacock, with additional coverage on NBC and NBCSN reserved for major competitions. Simultaneously, a new YouTube and FAST channel titled Ski & Snowboard World Cup will be operated by C15 Studio to broadcast diverse disciplines including freestyle, snowboard, and cross-country skiing.
Timeline
October 24, 2026: The 2026-27 season kicks off in Sölden, Austria.
2030: Expiration of the extended NBC U.S. Ski media rights deal.
2036: Expiration of the NBC Olympic rights deal.
Season Trajectory
This deal stabilizes the broadcast landscape for winter sports leading into the end of the decade, ensuring that fans have a reliable hub for alpine races. It positions the network as the primary provider for high-stakes competition following recent shifts in digital sports distribution.
Viewers can access alpine events on Peacock, with additional major race coverage airing on NBC and NBCSN. Domestic events will also be available for streaming via YouTube.
The takeaway
Winter sports fans can look forward to a more unified streaming experience as the sport shifts toward centralized digital platforms. These changes consolidate content delivery, making it easier for domestic viewers to track their favorite alpine athletes throughout the season.
Further reading
Find more updates on the upcoming winter sports calendar at United States Skiing.
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