Maluma Headlines Billboard Latin Music Week Q&A
The Colombian singer celebrated his milestone of achieving over 30 number-one Billboard hits during the event.
Updated on Oct. 21, 2026 in Latin
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Colombian singer-songwriter Maluma headlined the Iconic Songwriter Q&A at Billboard Latin Music Week. During the session, he was honored with a plaque commemorating his achievement of over 30 songs reaching number one on Billboard charts.
Why it matters
The recognition underscores the massive commercial success Maluma has achieved over his 15-year career in the Latin music industry. His ability to bridge regional styles and collaborate with various artists has consistently kept him at the top of the charts.
Maluma has achieved over 30 number-one songs on Billboard charts throughout his 15-year career. His hit single Hawái spent nine weeks atop the Hot Latin Songs chart and reached number 12 on the Billboard Hot 100.
The players
Maluma
He is a prominent Colombian singer-songwriter who has become a global force in reggaeton and Latin pop.
Shakira
She is an internationally acclaimed Colombian artist known for her massive global hits and significant contributions to Latin music.
Kany García
She is a celebrated Puerto Rican singer-songwriter and winner of multiple Latin Grammy Awards.
Carín León
He is a popular Mexican singer and songwriter who has successfully bridged traditional regional Mexican music with modern pop sounds.
Sony Music Publishing
It is a major global music publishing company that manages the catalogs and rights for many high-profile international artists.
The details
During the Q&A, Maluma discussed the creation of his recent single Agua and his ongoing interest in regional Mexican music. He also reflected on his song 1 + 1 with Kany García, noting that the track serves as a personal return to his roots in Colombia.
Timeline
Maluma and Shakira shared a Billboard cover in 2018.
Maluma released the hit song Hawái in 2020.
The song Según Quién was released in 2023.
The duet 1 + 1 with Kany García arrived in January 2026.
Maluma headlined Billboard Latin Music Week on October 21, 2026.
Industry Dynamics
Maluma's pivot toward regional Mexican music reflects a broader industry trend where global stars incorporate regional influences to expand their reach. This strategy signals a move away from static genre definitions in favor of fluid, cross-cultural musical collaboration.
Fans can look forward to new musical directions as Maluma prepares to record a regional Mexican album. Listeners can currently access his recent duets and singles across all major streaming platforms.
The takeaway
Maluma's career trajectory demonstrates the value of evolving one's sound while staying connected to cultural roots. Aspiring artists can look to his 15-year career as a model for using diverse collaborations to maintain long-term chart relevance.
Further reading
For more on the latest trends and artist developments, visit the Latin music section.
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