John Hardy Launches Jewelry Lines With Billie Eilish
The luxury brand introduces the Wildflower and Screwball collections featuring lab-grown diamonds in a new partnership.
Updated on Oct. 21, 2026 in Jewelry
Live Poll
Would you choose to purchase jewelry made with lab-grown diamonds instead of traditional mined diamonds?
John Hardy has partnered with Billie Eilish and Finneas to release two jewelry collections, Wildflower and Screwball. Designed alongside Reed Krakoff, the new line utilizes lab-grown diamonds and aims to offer a more accessible entry point for the brand.
Why it matters
The collaboration leverages the sibling duo's commitment to sustainability to appeal to younger consumers. By focusing on lab-grown materials, the brand is targeting the growing segment of the market that prioritizes environmentally conscious luxury options.
The new collection is priced between $195 and $2,400, significantly lower than other John Hardy pieces that can cost up to $80,000. These items are currently available for purchase through the company website and Nordstrom.
The players
Billie Eilish
She is a globally recognized singer and songwriter who is a known advocate for environmental sustainability.
Finneas
He is a musician, producer, and the sibling collaborator of Billie Eilish.
John Hardy
This luxury jewelry company was founded in 1976 and currently generates over $100 million in annual revenue.
Reed Krakoff
He is a designer who served as a key creative lead on the Wildflower and Screwball collections.
The details
The collections feature custom JH Lovestruck-cut lab-grown diamonds and are supported by a promotional campaign featuring Super 8 film footage. The jewelry is now sold across John Hardy's seven owned retail locations and at partner retailers.
Timeline
1976: John Hardy company was founded.
2025: Collaboration with designer Athena Calderone occurred.
October 21, 2026: The jewelry collection was released.
Coming days: Social media promotion from the siblings is expected.
Culture Shift
The pivot to lab-grown diamonds reflects a broader societal shift toward sustainable luxury that challenges legacy mining traditions. This move positions John Hardy to capture a younger demographic that increasingly prioritizes ethical sourcing alongside brand prestige.
Shoppers can purchase pieces from the new collaboration online or at Nordstrom locations across the country. The wider price range provides more options for those looking to invest in lab-grown diamond jewelry without the typical high-end luxury price tag.
The takeaway
This collaboration signals a tactical shift for legacy luxury brands seeking to balance high-end pricing with accessible, sustainable alternatives. Consumers should look for lab-grown certification to understand the value and long-term appraisal potential of these new materials.
Further reading
For more information on market trends, see the United States Jewelry section.
Live Poll
Would you choose to purchase jewelry made with lab-grown diamonds instead of traditional mined diamonds?
