IAAPA Launches Dedicated Insurance Program for Members
The trade association is partnering with Higginbotham to provide specialized risk management for the attractions industry.
Updated on Oct. 21, 2026 in Theme Parks
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The International Association of Amusement Parks and Attractions (IAAPA) has launched a licensed insurance agency called IAAPA Insurance Solutions. This joint venture with Higginbotham Insurance Agency aims to provide tailored property, casualty, and employee benefits coverage for members across the United States.
Why it matters
The attraction industry has recently struggled with rising insurance rates and a shrinking pool of carriers willing to underwrite risks. By centralizing its collective voice, IAAPA aims to better negotiate coverage terms and address shared exposures that impact park operations.
Higginbotham is an employee-owned firm operating over 140 offices with a workforce of 4,000 team members. The new IAAPA program will be anchored by a director stationed at the organization's headquarters in Orlando.
The players
IAAPA
The International Association of Amusement Parks and Attractions represents the global attractions industry and works to support safety and professional standards.
Higginbotham Insurance Agency
This large, employee-owned insurance brokerage provides risk management and employee benefits services to diverse business sectors.
The details
IAAPA Insurance Solutions identifies specific member risks by collecting data through industry-wide surveys to inform conversations with carriers. The entity also works with the IAAPA Safety Institute to develop comprehensive resources that support risk mitigation across the sector.
Timeline
October 20, 2026: The launch of IAAPA Insurance Solutions was announced.
November 16-20, 2026: IAAPA Insurance Solutions will debut at the IAAPA Expo 2026.
Travel Outlook
This program marks a departure from fragmented, individual park insurance sourcing in favor of a consolidated industry approach. It mirrors a broader trend where trade associations act as group buyers to mitigate volatility in sectors facing diminished insurance market participation.
Members in the United States can expect access to insurance specialists who understand the unique operational risks inherent to amusement park management. The program aims to streamline the procurement of property and casualty coverage, potentially simplifying the insurance renewal process for park operators.
The takeaway
Industry trade groups are increasingly leveraging their collective size to stabilize operational costs in challenging insurance markets. Business owners should review their current coverage against these new member-exclusive options to determine if group rates provide a competitive advantage.
What happens next
The IAAPA Insurance Solutions program will officially debut to the industry at the IAAPA Expo 2026, held from November 16 to November 20, 2026, where the team will be located at booth #S2853.
Further reading
For more information on industry trends, visit the Theme Parks section.
More information
For full program details, view the IAAPA Insurance Solutions program information.
Source note: This article includes information reported by InsuranceNewsNet.
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