Honda Files Trademarks as Acura Plans New SUV Models

Honda has secured four new vehicle trademarks as its luxury division prepares to expand its SUV offerings by 2028.

Updated on Oct. 21, 2026 in Car Types

Bold vector editorial illustration of a clay SUV concept model in a studio, representing future automotive design and corporate expansion strategy. — Honda Motor Co. has filed four new trademarks as its Acura luxury division prepares a major SUV portfolio expansion by 2028. AI Illustration. Upload story photo >

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Honda Motor Co. recently filed four automotive trademarks with the U.S. Patent and Trademark Office. Simultaneously, Acura has revealed plans for upcoming SUV models, including an off-road variant and an eight-passenger vehicle.

Why it matters

These filings indicate a strategic expansion of the automaker's portfolio as it prepares to introduce new vehicles to the competitive SUV market in 2028.

Honda filed trademark applications for TDX, LDX, TYPE-TRAIL, and TYPE T on October 16, 2026. The new eight-passenger SUV project follows the current production lineup consisting of the ADX, RDX, and MDX models.

The players

Honda Motor Co.

Honda Motor Co. is a multinational conglomerate and the parent company of the Acura luxury vehicle brand.

Acura

Acura is the luxury division of Honda, which focuses on performance-oriented vehicles and premium SUVs.

The details

The trademark applications cover automobiles and structural parts under the Honda Motor Co. umbrella. Meanwhile, Acura is developing an off-road SUV and a three-row model, alongside a next-generation compact RDX featuring a two-motor hybrid system.

October 16, 2026: Honda filed four automotive trademarks.
First half of 2028: Expected release of the new off-road Acura SUV.
2028: Expected release of a new three-row Acura SUV and next-generation RDX.

Roadmap

The push into off-road and larger multi-row vehicles reflects a broader industry trend of diversifying utility offerings to capture a wider share of the luxury market. These new models position the automaker to challenge key rivals by evolving its successful lineup beyond the standard RDX platform.

Consumers looking for family-sized transport or off-road capability can expect more options in the Acura lineup by 2028. Potential buyers should keep an eye on upcoming design reveals to determine how these new additions fit their specific driving and utility needs.

The takeaway

The move suggests a significant shift in production focus as the company leverages new trademarks for its upcoming vehicle launches. Readers interested in these models should monitor future announcements regarding vehicle specifications as they become available.