Domino's Launches Minecraft Dungeons II Promotion

The pizza chain is offering in-game items and free copies of the new video game with online orders.

Updated on Oct. 21, 2026 in Contests

Domino's Launches Minecraft Dungeons II Promotion

Live Poll

Would you buy a specific pizza just to receive in-game rewards for a video game?

Domino's has started a cross-promotional campaign featuring the newly released video game Minecraft Dungeons II. Customers who order a Detroit-style pizza online can receive exclusive in-game items and enter a sweepstakes for a digital copy of the game.

Why it matters

The partnership leverages high-profile gaming culture to drive digital pizza sales and engage players of the Minecraft franchise. By bundling digital rewards with a specific menu item, the company seeks to incentivize online ordering during the games launch window.

Domino's is distributing 20,000 free digital copies of the $30 game and offers three unique in-game items. Participating pizzas are cut into two pieces to mimic game blocks, and boxes feature one of six unique character designs.

The players

Domino's

Domino's is a multinational pizza restaurant chain known for its home delivery service and online ordering technology.

The details

Customers who purchase a Detroit-style pizza online receive an in-game item code, which can be redeemed for a Domino's skin, a Slice Slayer Cape, or a Cheesy Cube pet. Additionally, participants can enter a lottery for a free game download by submitting their proof of purchase on the official promotional website.

Minecraft Dungeons II was released on September 29, 2026.
The promotional campaign began on October 19, 2026.
The promotion is scheduled to conclude on November 4, 2026.

Culture Shift

This promotional campaign reflects a growing trend of brands integrating digital collectibles into the fast-food experience to capture younger demographics. These cross-industry tie-ins highlight how gaming intellectual property now functions as a central driver for modern consumer loyalty programs.

Customers looking to participate must ensure they order the Detroit-style pizza specifically through the online platform to qualify for the codes. The promotion requires valid proof of purchase for entry into the game giveaway, which ends in early November.

The takeaway

Gamers and pizza enthusiasts have until November 4 to take advantage of the promotional rewards. Be sure to verify your receipt details on the Domino's website to ensure your entry is processed for the digital game giveaway.