Williams Racing Unveils Doctor Doom Car Livery
The Formula 1 team revealed a custom design and exclusive comic book collaboration at New York Comic Con.
Updated on Oct. 20, 2026 in Motorsports
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Williams Racing has unveiled a new Doctor Doom-themed car livery and promotional comic book in a collaboration with Marvel. The design swap from standard blue to black and green celebrates the upcoming film Avengers: Doomsday.
Why it matters
The partnership creates a cross-promotional bridge between Formula 1 racing and the Marvel Cinematic Universe to engage fan bases through exclusive media. This initiative combines professional motorsports with entertainment franchises to drive interest in both sports and film.
The collaboration includes a 32-page comic book titled Iron Man: Racing Towards Doom. Fans at New York Comic Con had access to 2,000 exclusive printed copies of the book.
The players
Williams Racing
This British Formula 1 team is one of the most successful in the sport, boasting a long history of championship wins.
Alex Albon
He is a professional racing driver currently competing in Formula 1 who features as a character in the team's promotional comic.
Carlos Sainz
The professional racing driver is a featured personality in the team's new Marvel-themed comic book.
James Vowles
He serves as the team principal for Williams Racing and is portrayed within the Marvel collaboration materials.
The details
Williams Racing replaced their traditional blue livery with a black and green color scheme for their FW48 show car. The team also released special-edition comic covers across five international Grand Prix locations, including stops in Great Britain, Spain, and Singapore.
Timeline
The Williams and Marvel partnership launched in April 2026.
The show car appeared at New York Comic Con from October 8 to 11, 2026.
The comic book sees a wider US release on October 21, 2026.
The FW48 show car will be on display in Austin from October 19 to 24, 2026.
Season Trajectory
This activation aligns with the growing trend of Formula 1 teams pursuing non-traditional commercial partnerships to maximize brand visibility in the US market. By blending motorsport assets with pop-culture franchises, Williams is positioning itself to capture younger, digitally native demographics during the high-profile North American race cycle.
Fans can view the show car at the Austin Fan Zone during the upcoming US Grand Prix weekend. Those looking to collect the specific media content can seek out the wider retail release of the comic book starting October 21.
The takeaway
Cross-industry collaborations allow sports teams to extend their brand identity beyond the racetrack and into the entertainment sector. Consumers should keep an eye on event-specific fan zones, as these locations often provide the most direct access to unique team activations.
What happens next
The show car will be displayed at the Williams Fan Zone in Austin from October 19 to 24, 2026. The comic book is scheduled for wider distribution across the United States on October 21, 2026.
Further reading
For more on the latest trends in the world of racing, visit the Motorsports section.
Source note: This article includes information reported by Formula 1® - The Official F1® Website.
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