Ticketmaster Names Executives to Lead AI Tool Development

The company has appointed three new leaders to drive the creation of agentic, AI-powered tools.

Updated on Oct. 20, 2026 in People

Isometric editorial illustration featuring a modular geometric lattice of interconnected crystalline spheres and metallic conduits, representing digital infrastructure development. — Ticketmaster has appointed three senior executives and integrated the team from Ragie.ai to lead the development of agentic AI-powered platform tools. AI Illustration. Upload story photo >

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Ticketmaster has announced the appointment of three senior executives tasked with developing a new generation of AI-powered agentic tools. The company is bolstering its technical leadership following its acquisition of the startup Ragie.ai.

Why it matters

The company aims to leverage artificial intelligence to overhaul its platform capabilities and modernize its technological infrastructure. Integrating specialized talent from its recent startup acquisition is a key component of this strategic pivot.

Ticketmaster has appointed 3 senior executives to lead the development of AI initiatives. This follows the company's acquisition of the startup Ragie.ai in July 2026.

The players

Jim Freeman

He is the new chief technology officer at Ticketmaster.

Rachel Smith

She serves as the new senior vice president of data science and machine learning at Ticketmaster.

Chuck Mortimore

He is the new senior vice president of product at Ticketmaster.

Ragie.ai

This is a startup acquired by Ticketmaster in July 2026 to help enhance the company's AI capabilities.

The details

Jim Freeman joins as chief technology officer, while Rachel Smith and Chuck Mortimore serve as senior vice president of data science and machine learning and senior vice president of product, respectively. The team behind the acquired startup Ragie.ai will also be integrated into the operation to assist in building the new suite of agentic tools.

July 2026: Ticketmaster acquired the startup Ragie.ai.
October 20, 2026: The company announced the three senior executive appointments.

Market Landscape

The push to integrate agentic AI tools follows a broader industry trend of shifting from passive software to autonomous, action-oriented digital agents. This appointment of specialized leadership positions Ticketmaster to compete more aggressively in the automation race against rival ticketing and event platforms.

These internal changes may eventually influence how fans interact with the ticketing platform through more responsive and automated features. Customers should watch for future updates to the digital interface as these new tools are deployed.

The takeaway

Companies are increasingly looking to internalize AI startups to gain a competitive edge in platform automation. Hiring specialized leadership is a common strategy for firms aiming to integrate complex new technologies into legacy systems.