SteveWillDoIt Awards Brendan Allen 200k Bonus
The social media personality paid the UFC fighter following his recent main event victory.
Updated on Oct. 20, 2026 in Mixed Martial Arts
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Brendan Allen received a $200,000 performance bonus from social media personality SteveWillDoIt. The payment followed Allen's recent victory against Christian Leroy Duncan in a UFC Fight Night main event.
Why it matters
This private payout highlights an emerging trend of external figures offering direct financial incentives to UFC athletes, separate from standard league contracts.
Brendan Allen competes in the 185lb division and recently broke into the top five of the weight class rankings. Meanwhile, betting platform Gamdom has extended an offer to pay UFC fighters $10,000 monthly.
The players
Brendan Allen
He is a professional mixed martial artist competing in the UFC 185lb division who recently entered the top five of the weight class rankings.
SteveWillDoIt
He is a social media personality known for his association with high-stakes gambling and recent financial involvements with professional athletes.
Christian Leroy Duncan
He is a professional mixed martial artist who competed against Brendan Allen in the UFC Fight Night main event.
Dana White
He is the President of the UFC who maintains public connections to high-profile betting and gambling figures.
The details
The bonus was issued through a partnership with the gambling platform Gamdom, which has also been linked to other high-stakes betting events involving industry leadership. Brendan Allen secured the win against Christian Leroy Duncan during a UFC event held in Edmonton.
Timeline
September 2026: Dana White won $2 million while gambling with SteveWillDoIt.
October 2026: Brendan Allen defeated Christian Leroy Duncan.
October 17, 2026: The UFC Edmonton event took place.
October 20, 2026: SteveWillDoIt claimed to have paid the bonus to Brendan Allen.
Season Trajectory
This transaction introduces an alternative revenue stream that could impact the competitive balance and negotiation power within the UFC. It challenges the conventional league-wide compensation model as fighters explore external sponsorship avenues.
Brendan Allen now sits in the top five of the 185lb division, solidifying his path toward a potential title contender status. This development complicates athlete compensation expectations for future events, as other fighters may seek similar private partnerships.
The takeaway
The rise of private bonuses signals a significant shift in how athletes monetize their performance outside of traditional fighting contracts. Fans should watch for whether these third-party payments become a recurring feature in the sport.
Further reading
For more on the latest trends in the Octagon, visit our Mixed Martial Arts section.
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