Side Joins HouseCanary Google Listings Program

The brokerage partnership displays property listings directly within Google mobile search results for users.

Updated on Oct. 20, 2026 in Real Estate — General

Isometric editorial illustration featuring stylized house volumes arranged in a clean, grid-like data structure. — Side has partnered with the HouseCanary Google Listings Program to integrate brokerage property listings directly into mobile search results for users. AI Illustration. Upload story photo >

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Do you trust that real estate listings integrated directly into mobile search improve your home-buying experience?

Side has become the first brokerage to partner with the HouseCanary Google Listings Program. This integration features property listings in a dedicated carousel on mobile search results.

Why it matters

The partnership provides brokerage listings with increased national exposure through Google's mobile platform. It also represents a strategic initiative for HouseCanary as it manages its Chapter 11 restructuring.

The program covers eligible listings across 19 states, supported by an integration through My State MLS. Side agents also gain free access to the HouseCanary AI platform as part of the collaboration.

The players

Side

Side is a real estate brokerage platform that partners with individual real estate professionals to provide operational and marketing infrastructure.

HouseCanary

HouseCanary is a real estate analytics and valuation firm that provides data-driven insights and property listing technologies.

My State MLS

My State MLS is a multiple listing service provider that facilitates data distribution and integration for real estate agents.

The details

Property listings are surfaced via My State MLS data, allowing them to appear in a mobile carousel on Google search. HouseCanary is currently facilitating these data agreements with various MLS providers while working through a bankruptcy process.

Early 2026: HouseCanary launched the Google Listings Program.
October 13, 2026: Side and HouseCanary announced the partnership.
Fall 2026: The program is expected to expand to additional markets.
Before year-end 2026: HouseCanary targets emergence from Chapter 11 bankruptcy.

Culture Shift

This partnership reflects the broader push by real estate tech firms to leverage major search platforms for direct consumer visibility. It highlights how digital infrastructure and AI tools are becoming central to brokerage survival and market competitiveness.

Homebuyers using mobile devices in eligible states will now see property listings from Side partners directly in their Google search results. This change streamlines the browsing experience by surfacing specific home data without requiring a user to navigate to multiple sites.

The takeaway

The integration shows how real estate firms are increasingly using search engine visibility to reach prospective buyers. Users should look for these new carousel features when searching for property listings on mobile devices.

What happens next

HouseCanary expects to announce rollout details for additional markets in the coming weeks and aims to emerge from its Chapter 11 bankruptcy before the end of 2026.