Sacha Baron Cohen Promotes New Movie on Stern Show
The comedian appeared on the broadcast to discuss his latest film, Ali G: Who Iz I?
Updated on Oct. 20, 2026 in Entertainment — General
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Sacha Baron Cohen visited SiriusXM's The Howard Stern Show this week to promote his upcoming movie, Ali G: Who Iz I? The appearance coincides with the shows regular broadcast and streaming schedule.
Why it matters
Media appearances on major platforms like The Howard Stern Show remain a primary promotional vehicle for high-profile film releases. This interview serves to boost visibility for the new movie by engaging a large, established audience on SiriusXM.
The Howard Stern Show maintains a live broadcast schedule from 7:00 am ET on Mondays through Wednesdays, with episodes arriving on HBO Max at 12:01am PT on Thursdays.
The players
Sacha Baron Cohen
He is a British actor, comedian, and writer known for creating and portraying iconic satirical characters like Ali G, Borat, and Bruno.
The Howard Stern Show
It is a long-running, influential radio and podcast program that features celebrity interviews, comedy, and candid discussions.
The details
Baron Cohen used the platform to discuss the creative development behind Ali G: Who Iz I? The show is accessible to listeners through the SiriusXM app and on channel Howard 100.
Timeline
The Howard Stern Show broadcasts live Mondays through Wednesdays.
A streamable episode of the show debuts on HBO Max on Thursdays at 12:01am PT.
Industry Dynamics
The promotion of the film on the SiriusXM satellite network highlights the ongoing relevance of subscription-based audio platforms in a fragmented media landscape. This strategy underscores how major studios utilize established talk formats to drive interest in new entertainment projects.
Fans can listen to the interview live on SiriusXM channel Howard 100 or via the SiriusXM app. The episode is also available for viewing on HBO Max beginning early Thursday mornings.
The takeaway
Utilizing major talk radio platforms provides a reliable method for stars to connect directly with their fanbase before a theatrical release. Viewers and listeners should check local schedules to ensure they catch the interview content on their preferred streaming service.
Further reading
For more on the current landscape of celebrity media appearances, visit the Entertainment — General section.
Source note: This article includes information reported by Broadway World.
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