rhode Ranks Third in Latest Teen Brand Survey
The beauty brand secured a top spot among teenagers following its integration into e.l.f. Beauty.
Updated on Oct. 20, 2026 in Beauty
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As of September 23, 2026, rhode holds the third-place ranking in a recent fall teen brand preference survey. This result follows the brand's rapid growth after its acquisition by e.l.f. Beauty.
Why it matters
The high brand ranking highlights the successful integration of rhode within the e.l.f. Beauty portfolio. This popularity confirms the effectiveness of the parent company's expansion strategy into high-growth segments.
rhode contributed $160 million to e.l.f. Beauty's $479.4 million quarterly net sales. The company was acquired for a total of $800 million, including $600 million in cash and $200 million in stock.
The players
rhode
A beauty brand that has become a prominent name in the skincare and cosmetics industry.
e.l.f. Beauty
A major cosmetics corporation known for its affordable and trend-focused beauty products.
The details
Following its acquisition by e.l.f. Beauty on August 5, 2025, rhode has leveraged new capital to scale its operations globally. The brand expanded its retail reach on September 30, 2026, by entering 19 additional European markets.
Timeline
August 5, 2025: e.l.f. Beauty completed the acquisition of rhode.
June 30, 2026: e.l.f. Beauty concluded its second fiscal quarter.
September 23, 2026: The fall teen brand preference survey closed.
September 30, 2026: rhode launched in 19 new European markets.
Culture Shift
The rise of rhode reflects a broader cultural movement where celebrity-backed beauty brands are capturing significant market share from legacy cosmetics firms. This shift underscores how digital-native marketing continues to dominate teen consumer spending habits.
Consumers can expect more consistent product availability as the brand expands its retail footprint into new international markets. This corporate growth may also lead to broader distribution in local stores as the brand scales its supply chain operations.
The takeaway
The strong brand ranking suggests that rhode remains a high-demand choice for younger shoppers. Fans can watch for potential performance-based developments in the coming years as the brand works to meet its growth targets.
Further reading
For more on the current market trends, visit the United States Beauty section.
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