Maura Higgins Walks at Victoria's Secret Fashion Show
The annual runway event returned to California, featuring a notable appearance by Maura Higgins.
Updated on Oct. 20, 2026 in Fashion
Live Poll
Do you still find major fashion runway events like the Victoria's Secret show relevant today?
Maura Higgins appeared at the 2026 Victoria's Secret Fashion Show held at Sony Pictures Studios in California. The event also featured Kylie Jenner wearing the $50 million Fantasy bra.
Why it matters
The brand is currently operating in a new era following a five-year hiatus prompted by serious allegations of workplace harassment, bullying, and problematic historical associations.
The 2026 runway production marks the third event held since the brand emerged from a five-year hiatus. The showcased Fantasy bra is a reported $50 million creation.
The players
Maura Higgins
A prominent television personality and model who gained widespread recognition through her appearance on reality television.
Kylie Jenner
A well-known media personality, entrepreneur, and socialite who has built a massive influence in the global cosmetics and fashion industry.
Romee Strijd
A professional fashion model who has previously served as an Angel for the brand but was not cast in the 2026 show.
The details
Maura Higgins appeared on the runway in a cream latex corset and a matching tight-fitting ensemble. Her look was completed with a voluminous curly blow-out, cat-eye eyeliner, and nude lip makeup, as other models like Alessandra Ambrosio and Joan Smalls also participated.
Timeline
Summer 2026: Romee Strijd trained for the runway show.
October 18, 2026: The Victoria's Secret Fashion Show occurred.
Culture Shift
This production signals the brand's ongoing effort to reclaim its position in the fashion industry after the 2019 cancellation of the Victoria's Secret Fashion Show. The return highlights a shift away from past controversies toward a revised runway strategy.
As the brand continues its post-hiatus strategy, consumers can expect the return of these high-profile runway shows to influence seasonal marketing trends and retail collections. These events frequently dictate aesthetic cycles in the mass-market fashion world.
The takeaway
The brand is focused on rebranding through high-profile events and notable celebrity collaborations. Fans of the label can monitor these annual shows to track how the company navigates its ongoing cultural transition.
Further reading
For more coverage on runway trends and industry shifts, visit the Fashion section.
Live Poll
Do you still find major fashion runway events like the Victoria's Secret show relevant today?
