General Motors to Expand Super Cruise in Truck Lineups
The automaker plans to integrate its hands-free driving technology into more Chevrolet Silverado and GMC Sierra models.
Updated on Oct. 20, 2026 in Trucks
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General Motors plans to expand the availability of its Super Cruise hands-free driving technology across the Chevrolet Silverado and GMC Sierra truck lineups. This push aims to increase the company's software and services revenue mix by 2027.
Why it matters
General Motors is aggressively scaling its subscription-based digital features to drive recurring revenue growth. Expanding access to Super Cruise in high-volume truck segments serves as a key strategy to boost the automaker's software service adoption.
Super Cruise recognized revenue rose 60% year over year in the third quarter of 2026. The company expects to reach 850,000 subscribers by year-end and projects realized software revenue will exceed $3 billion in 2026.
The players
General Motors
General Motors is a multinational automotive manufacturing corporation that designs, builds, and sells vehicles and vehicle parts.
Chevrolet Silverado
The Chevrolet Silverado is a series of full-size and heavy-duty pickup trucks manufactured by General Motors.
GMC Sierra
The GMC Sierra is a line of pickup trucks marketed by the GMC division of General Motors.
The details
The technology will be made standard on high-end light-duty trims and offered across most other Silverado and Sierra configurations. This expansion is projected to increase Super Cruise penetration within the full-size truck portfolio four to five times by 2027.
Timeline
Q3 2026 saw recognized revenue for OnStar and Super Cruise exceed $800 million.
Year-end 2026 serves as the target date for $7.5 billion in deferred revenue and 850,000 subscribers.
2027 will see an expected four to five times increase in Super Cruise penetration across truck models.
Roadmap
The integration of Super Cruise across the Silverado and Sierra lines signals a strategic transition toward software-defined vehicles in the truck segment. This move positions General Motors to compete more directly for long-term digital service revenue against rivals adopting similar over-the-air subscription models.
Drivers of upcoming Silverado and Sierra models can expect broader access to advanced hands-free driving features as standard or optional equipment. The change may influence long-term vehicle ownership costs depending on the specific software subscription plans offered by the manufacturer.
The takeaway
General Motors is betting that digital subscription growth will become a primary driver of its future financial success. Drivers looking for autonomous features should prepare for a shifting model where high-end technology is increasingly gated behind recurring software services.
Further reading
For more on the latest developments in the vehicle market, visit United States Trucks.
Source note: This article includes information reported by Benzinga.
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