Fujifilm to Launch Instax Square 2 Camera on October 28
The new analogue camera features built-in mood filters and is set to arrive in the U.S. for $119.95.
Updated on Oct. 20, 2026 in Photography
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Fujifilm is set to release the Instax Square 2 analogue camera in the United States on 28 October. The new model includes a rotating lens ring and physical switches for mood-based color adjustments.
Why it matters
The manufacturer intends for the new Instax Square Soft Haze film to produce an aesthetic with lower contrast and color saturation without the need for digital editing. This approach caters to photographers seeking a specific vintage look directly through physical prints.
The Instax Square 2 will retail starting at $119.95, while the new Soft Haze film is priced at $18.99 for a 10-exposure pack. Standard square photographs produced by the system measure 62mm by 62mm.
The players
Fujifilm
Fujifilm is a Japanese multinational conglomerate that specializes in photography, imaging, and information technology products.
The details
Users can toggle between warm and cool color settings using a physical Mood Filter Switch that applies effects directly during capture. The device also offers three shooting modes—Standard, Close-up, and Landscape—selected via a rotating lens ring, and supports existing square film formats.
Timeline
Fujifilm announced the new camera in October 2026.
The official product launch is scheduled for 28 October 2026.
Culture Shift
This release follows the established design patterns of the Fujifilm Instax Square series. The emphasis on physical filters signals a continued societal trend toward tangible, unedited photography that rejects the ubiquity of digital post-processing.
Consumers can choose between Slate Blue, Misty White, and Brick Red finishes when the product hits the market. The new Soft Haze film is cross-compatible, allowing current owners of existing Instax Square cameras to utilize the film without purchasing new hardware.
The takeaway
The Instax Square 2 simplifies the process of applying creative color effects by moving controls from software to the hardware itself. Photographers should note that the physical filters allow for real-time composition adjustments that are immediately visible before the print is ejected.
What happens next
The Instax Square 2 is scheduled to launch for purchase in the United States on 28 October 2026.
Further reading
For more information on the latest hardware in this hobby, explore the Photography section.
Source note: This article includes information reported by ChannelNews.
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Do you find using physical film cameras more rewarding than taking photos with a smartphone?
