Bountiful Financial Partners With Morningstar for Faith Funds
The collaboration aims to create specialized benchmarks for Evangelical Christian and Latter-day Saint investors.
Updated on Oct. 20, 2026 in Investing

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Bountiful Financial is partnering with Morningstar Sustainalytics and Morningstar Indexes to launch new faith-based investment offerings. The collaboration intends to create benchmarks tailored to the religious principles of Evangelical Christian and Latter-day Saint investors.
Why it matters
Investors are increasingly seeking ways to align their portfolios with their specific religious values. This partnership aims to bridge the gap between faith-based frameworks and professional indexing capabilities to provide more relevant choices for these communities.
As of April 30, 2026, faith-based funds accounted for $169 billion in assets across 853 active strategies. These figures represent the total industry universe currently tracked under faith-oriented mandates.
The players
Bountiful Financial
This firm develops and maintains investment frameworks that translate religious principles into specific investment criteria.
Morningstar Sustainalytics
This organization provides environmental, social, and governance research and data to institutional and individual investors.
Morningstar Indexes
This division of Morningstar creates and maintains market benchmarks and index data used to measure investment performance.
The details
The collaboration integrates Bountiful Financial's existing faith-based frameworks, which are guided by advisory councils, with Morningstar's research and screening data. These frameworks convert religious principles into actionable investment criteria for diversified portfolios.
Timeline
As of April 30, 2026, faith-based funds managed $169 billion in total assets.
Market Dynamics
This move reflects the ongoing evolution of value-based investing, where firms seek to formalize qualitative principles into quantitative benchmarks. It highlights how the industry is moving to segment its offerings to compete for assets from specific demographic and value-driven investor groups.
Individual investors seeking to align their portfolios with Evangelical Christian or Latter-day Saint principles may soon gain access to more specialized benchmark products. These tools are designed to streamline the selection process for faith-aligned assets within a standard investment account.
The takeaway
The rise of specialized indexes allows retail investors to integrate personal values without sacrificing access to broader market data. Consult with a financial advisor to understand how these new benchmarks might fit into your long-term portfolio diversification strategy.
Further reading
For more on the current landscape of specialized asset management, visit the United States Investing section.
Source note: This article includes information reported by PA Future.
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