Arrowfly Rebrands RoboBusiness as Robotics Summit & Expo
The longstanding industry event moves to a new name to reflect the maturity of robotics product deployment.
Updated on Oct. 20, 2026 in Robotics
Live Poll
Do industry conferences help you learn how to better scale your products or business operations?
Arrowfly has officially rebranded its two-decade-old robotics industry event, formerly known as RoboBusiness, to the Robotics Summit & Expo West. The change aims to align the event series with the current industry focus on scaling products from prototypes to commercial deployment.
Why it matters
The rebrand signals a shift in the robotics sector as companies move past initial development phases toward wider product implementation and market strategy. By standardizing the naming convention, the organization intends to unify its professional events under a single identity as the technology reaches a new level of commercial maturity.
The transition replaces a 20-year event history with the new Robotics Summit & Expo branding, while Arrowfly continues to manage a portfolio of over 40 distinct brands.
The players
Arrowfly
Arrowfly is an organization that manages a portfolio of more than 40 brands and provides industry insights for professional sectors.
The details
The newly named event will maintain its core format, which features technical and business sessions, panel discussions, keynotes, and an extensive expo floor. Programming is designed to address critical industry needs including field data management, investment strategies, and scaling deployments.
Timeline
June 2-3, 2027: Robotics Summit & Expo Boston occurs at the John B. Hynes Convention Center.
October 2027: The first Robotics Summit & Expo West takes place in Santa Clara, California.
The Tech Race
The rebranding effort acknowledges the industry's shift from laboratory prototyping to product deployment at scale. It positions the organization's event series to keep pace with the rapid commercialization and professionalization of modern robotics technology.
Industry professionals and developers should prepare for updated branding and event scheduling when planning their professional development calendars. The change ensures that attendees are engaged with sessions focused on the most relevant modern challenges, such as go-to-market strategies and field deployment.
The takeaway
The evolution of this conference highlights the broader professionalization of the robotics market as it matures into a staple of modern industry. Professionals should monitor upcoming event disclosures to see how these newly focused sessions can assist with their own deployment strategies.
What happens next
The Robotics Summit & Expo Boston is set to take place on June 2-3, 2027, at the John B. Hynes Convention Center. Following this, the first event under the new West brand is scheduled for October 2027 in Santa Clara.
Further reading
For more on the industry's current trends, explore the latest developments in Robotics.
Live Poll
Do industry conferences help you learn how to better scale your products or business operations?
