American Conference Names Ecore Athletic Flooring Partner
The collegiate conference selected the manufacturer to supply its sports facilities with sustainable rubber flooring.
Updated on Oct. 20, 2026 in Volleyball
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The American Conference has announced a new partnership with Ecore Athletic, naming the company its preferred athletic flooring provider. American RISE Ventures facilitated the agreement to support athlete performance through sustainable surface technologies.
Why it matters
This collaboration integrates specialized flooring solutions into conference sports facilities to enhance student-athlete performance. The deal emphasizes a commitment to sustainability by utilizing reclaimed materials in athletic infrastructure.
Ecore Athletic reclaims 474 million pounds of waste rubber annually for use in its sports flooring products. The company utilizes proprietary itsTRU technology to bond these rubber backings to surface materials.
The players
American Conference
This collegiate athletic conference is headquartered in Irving, Texas.
Ecore Athletic
This manufacturer is based in Lancaster, Pennsylvania, and specializes in athletic rubber flooring.
American RISE Ventures
This organization manages the commercial sponsorship strategy for the American Conference.
Boys & Girls Clubs of Greater Tampa Bay
This non-profit organization provides after-school programs and youth services in the Tampa area.
The details
Ecore Athletic will serve as the official flooring partner for the conference, managing equipment needs for various athletic facilities. As part of the initiative, the company will donate a new court to the Boys & Girls Clubs of Greater Tampa Bay in 2027.
Timeline
October 20, 2026: The partnership between the American Conference and Ecore Athletic was announced.
March 9-14, 2027: The American Conference Men's and Women's Basketball Championships will take place.
March 2027: Ecore Athletic will donate a court to the Boys & Girls Clubs of Greater Tampa Bay.
Season Trajectory
This partnership aligns facility infrastructure upgrades with the conference's long-term sustainability goals. By securing a preferred provider, the organization standardizes surface quality across its venues heading into future championship cycles.
Student-athletes across the conference will see facility upgrades featuring standardized athletic rubber flooring. The initiative also impacts community youth programs in Tampa, which will receive a new court donation in 2027.
The takeaway
This partnership demonstrates how collegiate conferences are prioritizing sustainable material sourcing in their infrastructure investments. Facilities can achieve performance benchmarks while significantly reducing environmental waste through reclaimed rubber technology.
What happens next
Ecore Athletic is scheduled to donate a court to the Boys & Girls Clubs of Greater Tampa Bay in March 2027.
Further reading
For more information on collegiate sports court technology, visit United States Volleyball.
More information
View technical specifications for the company's flooring systems at the Ecore Athletic product line information.
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