Williams Financial and Volare Wealth Merge to Form WFA
The newly formed WFA Volare firm manages over $750 million in client assets following its merger in January 2026.
Updated on Oct. 16, 2026 in Financial Planning
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In January 2026, Williams Financial Advisors and Volare Wealth Advisors merged to form a consolidated firm known as WFA Volare. The firm, which operates with a 16-person team, now oversees more than $750 million in client assets.
Why it matters
The firms combined their operations to share business responsibilities and broaden their service offerings for specific client bases, including women and athletes. The merger aims to leverage the historical growth rates of both entities to achieve future expansion goals.
WFA Volare manages $750 million in assets, aiming to reach $1 billion within two years. Both legacy firms previously maintained annual growth rates of at least 20%.
The players
WFA Volare
This wealth management firm was formed through the merger of Williams Financial Advisors and Volare Wealth Advisors.
RFG Advisory
This investment advisory firm oversees $9.6 billion in assets and publicly announced the merger of its partners.
Shannon Spotswood
She serves as a key connector in the industry and was responsible for introducing the firm founders in 2018.
The details
Operating from offices in Shreveport, New Roads, St. Louis, and Birmingham, the firm updated its branding and website to reflect the transition. RFG Advisory, which oversees $9.6 billion in total assets, publicly announced the consolidation in September 2026.
Timeline
WFA was founded in 1997.
Shannon Spotswood introduced Martin and Wedell in 2018.
Volare Wealth was founded in 2022.
The firms merged to form WFA Volare in January 2026.
RFG Advisory publicly announced the merger in September 2026.
Market Dynamics
This merger follows the broader pattern of RIA consolidation where firms combine to achieve the scale necessary to compete with larger financial institutions. The move aligns with industry-wide efforts to pool resources and support long-term growth targets.
Existing clients benefit from an expanded service menu specifically tailored to women and athletes. The firm continues to provide personal portfolio reviews to ensure continuity of service following the integration.
The takeaway
Merging firms allow smaller advisors to pool operational resources and increase their capacity for complex client services. Investors looking for specialized financial planning may find that consolidated firms offer a broader array of resources than smaller individual practices.
What happens next
WFA Volare has set a performance goal to reach $1 billion in assets under management by early 2028.
Further reading
For more on industry consolidation, visit the Financial Planning section.
Source note: This article includes information reported by FA Magazine.
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