Purina Grants Expand Pet-Friendly Domestic Violence Shelters
Six domestic violence shelters across the U.S. received new funding to build pet-friendly accommodations.
Updated on Oct. 16, 2026 in Pets — General
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Purina and RedRover have awarded grants to six domestic violence shelters to renovate facilities for pet housing. These initiatives help survivors of abuse escape dangerous situations without leaving their pets behind.
Why it matters
Fear for a pet's safety often forces survivors to remain in abusive relationships, making pet-friendly shelter spaces a critical component for victims seeking security and stability.
The Purple Leash Project has awarded $2.2 million in grants since 2019, contributing to an increase in pet-friendly shelters from under 10% to approximately 20% of the U.S. total.
The players
Purina
This global pet food manufacturer leads the Purple Leash Project to improve pet access at domestic violence shelters.
RedRover
This non-profit organization works to bring animals out of crisis and into safe environments through various support programs.
Paige DeSorbo
The television personality was recognized with the Variety Courage Award for her advocacy work.
TESSA
Based in Douglas County, Colorado, this agency provides critical resources for victims of domestic violence and sexual assault.
The details
Recipient shelters like Peace Place and The Heights received funds for improvements such as dog runs, cat rooms, and dedicated veterinary supplies. These projects provide necessary infrastructure to accommodate animals, which serve as essential emotional support for survivors.
Timeline
The Purple Leash Project was launched in 2019.
Paige DeSorbo received the Variety Courage Award on September 23, 2026.
Purple Thursday landmark lighting is scheduled for October 15, 2026.
Purina will accept donations for RedRover throughout the fall of 2026.
Culture Shift
The expansion of pet-friendly domestic violence shelters reflects a broader societal shift toward acknowledging the bond between survivors and their pets. This evolution challenges legacy shelter models that previously forced victims to abandon their animals in order to seek safety.
These renovations allow domestic violence shelters to accept pets, directly removing a major barrier for survivors needing immediate housing. Survivors can now prioritize their safety without sacrificing the stability and comfort provided by their animals.
The takeaway
Recognizing pets as members of the family is changing how social services address the needs of survivors in crisis. Providing animal-friendly resources effectively removes one of the most common logistical obstacles for those escaping abuse.
What happens next
Purina will continue its national fundraising initiative for RedRover through the fall of 2026.
Further reading
Find more information about supporting companion animals on our Pets — General page.
More information
For additional details on current programs, visit the Purple Leash Project information portal.
Live Poll
Do you believe pet food companies should prioritize funding domestic violence shelters in your community?
