Nike To Launch Ja 4 High This Halloween

The latest signature basketball shoe from Nike and Ja Morant will debut for the 2026 holiday season.

Updated on Oct. 16, 2026 in Basketball

Live Poll

Would you choose high-top basketball shoes over low-tops for your personal performance?

Nike has announced the upcoming release of the Ja 4 High, a new signature basketball shoe for Ja Morant. The model is scheduled to hit the market as part of the company's Halloween 2026 lineup.

Why it matters

The release expands the signature series for the athlete while introducing a unique aesthetic designed for seasonal demand. This specific model incorporates structural modifications that differentiate it from the standard footwear performance options.

The Nike Ja 4 High is priced at $180, which sits above the $130 to $140 retail point for the base Ja model. The design features a shroud with a zipper enclosure and metallic accents on the reverse Swoosh.

The players

Nike

Nike is a global athletic footwear and apparel corporation that collaborates with professional athletes to produce signature gear lines.

Ja Morant

Ja Morant is a professional basketball player currently competing in the NBA who maintains a signature shoe partnership with Nike.

The details

The shoe features a University Red colorway with Medium Olive metallic accents on the midfoot shank and reverse Swoosh. Notable design elements include an arrow-shaped logo pattern and insoles decorated with Twelve Time branding and a Joker-inspired graphic of Ja Morant.

The Nike Ja 4 High will release on Halloween 2026.

Season Trajectory

The introduction of the Ja 4 High reflects the broader strategy of Nike to capitalize on peak retail periods like Halloween by releasing exclusive, stylized variations of athlete-endorsed products. This move signals a push to expand the footprint of the signature line beyond traditional basketball performance cycles.

Consumers should prepare for an entry price of $180, which is a $40 to $50 increase over the standard version of the athlete's shoe. The high-top design and zippered shroud represent significant mechanical shifts that will require athletes to adjust for a different ankle-fit experience on the court.

The takeaway

The addition of a high-top shroud to the Ja 4 line signals a shift toward more specialized design aesthetics within the signature basketball category. Collectors and players should verify the performance fit of the zippered enclosure before committing to the premium price point.