National Squash League to Name iHeartMedia Title Sponsor

The media giant will sponsor the 2026-27 season and playoffs as squash prepares for its Olympic debut.

Updated on Oct. 16, 2026 in Other Sports

National Squash League to Name iHeartMedia Title Sponsor

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The National Squash League has signed iHeartMedia as its title sponsor for the 2026-27 season, which officially opens on October 22, 2026. The deal includes jersey patch branding for all 16 league franchises.

Why it matters

This partnership aims to increase national visibility for squash by utilizing iHeartMedia’s extensive platform. The move is strategically timed to build momentum as the sport prepares for its inaugural appearance at the 2028 Los Angeles Olympic Games.

A total of 16 franchises will display iHeartMedia branding on their jerseys throughout the 2026-27 season. The league will further expand its presence during the playoffs scheduled for March 5-7, 2027.

The players

National Squash League

This is a professional sports organization dedicated to the development and promotion of competitive squash matches in the United States.

iHeartMedia

This major American mass media corporation operates a vast network of broadcast radio stations and digital media platforms across the country.

The details

iHeartMedia will serve as the presenting sponsor for the upcoming league playoffs and produce multimedia content featuring Olympic-bound athletes. This national campaign is designed to drive interest in matches ahead of the sport's high-profile entry into the 2028 Olympic program.

The National Squash League 2026-27 season opens on October 22, 2026.
The National Squash League Playoffs occur March 5-7, 2027.
Squash will make its Olympic debut at the 2028 Los Angeles Games.

Season Trajectory

Securing a major title sponsor marks a significant step in the league's effort to elevate its brand recognition nationwide. This development helps position squash as a premier athletic discipline in the lead-up to the 2028 Los Angeles Olympic Games.

Fans will see iHeartMedia branding on jerseys for all 16 teams starting with the season opener at SquashBridge in Bridgeport, Connecticut. The league will also provide increased access to player content through national multimedia campaigns throughout the season.

The takeaway

This partnership signifies a pivot toward mainstream media integration for professional squash. Fans can expect increased coverage and content as the league leverages its new sponsor to build a broader audience before the 2028 Olympics.