JAKKS Pacific to Launch Doll Haus of Dread in 2026

The new horror-themed fashion doll line will debut at Walmart in the autumn of 2026.

Updated on Oct. 16, 2026 in Horror

Bold vector editorial illustration of two stylized gothic dolls standing on a surface, using coral and teal outlines to convey horror-themed toy design. — JAKKS Pacific will debut its Doll Haus of Dread horror-themed fashion doll collection at Walmart retailers in autumn 2026. AI Illustration. Upload story photo >

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Would you purchase fashion dolls designed after iconic horror movie villains?

JAKKS Pacific is set to release its Doll Haus of Dread fashion doll collection in autumn 2026. This new line features iconic horror characters reimagined as 11-inch collectible figures available at Walmart.

Why it matters

The company created this collection to reinterpret classic horror icons as collectible works of art. The launch signals a new strategic direction for the toy maker as it seeks to expand the Doll Haus brand with future product lines.

Each 11-inch doll features nine points of articulation and will retail for $39.97. The collection includes two versions of the Ghost Face character, with a limited-edition model featuring an embellished mask sold exclusively online.

The players

JAKKS Pacific

This is a California-based toy and consumer products manufacturer that develops, produces, and markets toys, leisure products, and writing instruments.

Walmart

This is a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores across the United States.

The details

The collection brings characters including Ghost Face, Jason Voorhees, Pinhead, and Billy the Puppet to life through articulated fashion doll construction. Each doll comes equipped with franchise-inspired clothing and signature accessories designed to appeal to collectors.

The Doll Haus of Dread collection launches at Walmart in autumn 2026.

Industry Dynamics

This release reflects the broader entertainment industry trend of leveraging legacy horror intellectual property for niche, high-end collectible products. By entering the fashion doll space, JAKKS Pacific shifts its focus toward adult collector demographics and brand-building through stylized art pieces.

Consumers will be able to purchase the standard dolls exclusively at Walmart and through the retailer's website starting in autumn 2026. Collectors seeking the limited-edition Ghost Face doll must utilize the online store for the embellished version.

The takeaway

Fans of the horror genre should monitor upcoming announcements for details on the full character lineup for future expansions of this brand. The move highlights the growing market for sophisticated, character-driven collectibles that bridge the gap between traditional toys and display art.