Popsmith Expands Stovetop Poppers to Williams Sonoma

The popcorn brand reaches national retail stores to grow its presence during the holiday shopping season.

Updated on Oct. 15, 2026 in Retail

Popsmith Expands Stovetop Poppers to Williams Sonoma

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Popsmith has officially launched its line of stovetop popcorn poppers, kernels, and seasonings at Williams Sonoma stores nationwide. This expansion marks a strategic shift for the Santa Monica-based company as it moves further into brick-and-mortar retail distribution.

Why it matters

The move is designed to boost the brand's visibility and accessibility during the peak holiday shopping period. It builds on the success of the Popsmith Popper, which gained significant attention after being named one of Oprah's Favorite Things.

Popsmith has served more than 100,000 customers and generated $20 million in lifetime revenue. The company is currently on pace to reach approximately $9 million in revenue by the end of 2026.

The players

Popsmith

This Santa Monica-based company specializes in high-end stovetop popcorn poppers, kernels, and various flavor-focused seasonings.

Williams Sonoma

This national premium retailer focuses on kitchenware and home furnishings and currently operates stores across the United States.

The details

The brand transitioned from its origins as a direct-to-consumer online business to established partnerships with retailers including Costco and Crate & Barrel. Its signature popper is sold alongside specialty oils and seasonings to recreate a cinema-style popcorn experience at home.

The Popsmith Popper was selected for Oprah's Favorite Things in 2024.
Popsmith is projected to generate $9 million in revenue in 2026.
The brand launched in Williams Sonoma stores nationwide during Q4 2026.

Market Landscape

The shift from direct-to-consumer digital-native brands to omni-channel retail partnerships remains a dominant strategy for specialty kitchenware companies looking to scale beyond online sales. Popsmith follows this established pattern by transitioning from its initial online-only model to high-end brick-and-mortar placements.

Customers can now purchase the brand's popcorn poppers directly from Williams Sonoma locations instead of relying solely on online channels or previous retail partners. This increased availability simplifies the process for holiday gift shoppers looking to access the brand's products in person.

The takeaway

Specialty appliance brands increasingly rely on prestige kitchenware retailers to validate their products and reach a broader consumer base. Shoppers looking for seasonal kitchen gifts should check their local retail availability as these high-demand items frequently stock out during the holidays.