Odell Beckham Jr. Signs With Range Sports
The Minnesota Vikings wide receiver joins Range Sports for marketing and media representation.
Updated on Oct. 15, 2026 in Football
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Minnesota Vikings wide receiver Odell Beckham Jr. has signed with Range Sports to manage his off-field brand, broadcasting, and media opportunities. The partnership also includes a collaborative effort to develop and sell projects through his production company, 2463 Entertainment.
Why it matters
This move marks a significant shift in how the athlete manages his career beyond the football field by integrating production and media services into one firm. Range Sports will now collaborate with 2463 Entertainment to package and produce content, including a planned documentary.
The partnership focuses on managing the athlete's media and brand portfolio, while Klutch continues to represent him for on-field contract matters.
The players
Odell Beckham Jr.
He is an active wide receiver for the Minnesota Vikings who also owns a production company called 2463 Entertainment.
Range Sports
This agency represents athletes for brand partnerships, broadcasting, and scripted content development.
Jake Dexter
He serves as the VP of Sports Content at Range and manages the agency's efforts regarding 2463 Entertainment.
Lowell Taub
He is the Chief Revenue Officer at Range and oversees endorsements and media services for clients.
Klutch
This sports agency continues to represent the athlete for his on-field contract negotiations.
The details
Range Sports will manage scripted film, television, and broadcasting opportunities for the wide receiver. The agency plans to bring a new documentary titled OBJ: I Am Who I Am to the market in collaboration with his production company, 2463 Entertainment.
Timeline
October 15, 2026: The representation deal was announced.
Season Trajectory
This partnership reflects the broader industry shift where top-tier athletes are expanding their influence through integrated media and production entities. By centralizing his off-field projects, the athlete is positioning himself to maintain greater creative control over his brand during the season.
Fans can expect to see more content, such as the upcoming documentary OBJ: I Am Who I Am, distributed as a result of this new production collaboration. The deal does not impact the player's on-field performance or salary structure, as Klutch remains his primary agent for football contracts.
The takeaway
Athletes increasingly view their personal brands as media assets that require dedicated production and distribution strategies. Implementing a centralized management model allows players to pursue creative interests without detracting from their professional athletic commitments.
Further reading
For more on the latest happenings in the league, visit our Football section.
Source note: This article includes information reported by Sportsbusinessjournal.
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Should professional athletes hire separate agencies to manage their on-field and off-field business ventures?
