Cisco Secured Sponsorships With Three NBA Teams
The technology giant extended multiyear network infrastructure deals with the Hawks, Cavaliers, and Brooklyn Sports & Entertainment.
Updated on Oct. 14, 2026 in Basketball
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Cisco has signed new multiyear sponsorship agreements to provide network and cybersecurity infrastructure to the Atlanta Hawks, the Cleveland Cavaliers, and Brooklyn Sports & Entertainment. These partnerships bolster the digital foundations of several major sports venues.
Why it matters
Sports organizations are prioritizing secure network infrastructure to meet the demands of the AI era and improve fan engagement. Scalable systems are increasingly essential for managing high-capacity event environments.
Cisco announced 3 new sponsorship deals to provide network infrastructure. The company has supported the Cleveland Cavaliers since 2005, the Hawks since 2006, and Brooklyn Sports & Entertainment since 2012.
The players
Cisco
Cisco is a global leader in networking technology and cybersecurity infrastructure solutions.
Atlanta Hawks
The Atlanta Hawks are a professional basketball team competing in the National Basketball Association.
Cleveland Cavaliers
The Cleveland Cavaliers are a professional basketball team based in Ohio.
Brooklyn Sports & Entertainment
Brooklyn Sports & Entertainment is an organization that operates major sports and entertainment venues, including the Barclays Center.
The details
Cisco is currently overseeing the installation of Wi-Fi 7 at State Farm Arena, which is scheduled to conclude by the end of this year. These upgrades prepare the venues for future requirements, including the upcoming opening of the Cleveland Clinic Global Peak Performance Center in February 2027.
Timeline
The Cleveland Cavaliers have been a Cisco client since 2005.
The Atlanta Hawks became a client in 2006.
Brooklyn Sports & Entertainment began its partnership in 2012.
State Farm Arena will host WNBA Finals games on October 24, 2026.
The Cleveland Clinic Global Peak Performance Center is scheduled to open in February 2027.
The Tech Race
The transition to Wi-Fi 7 infrastructure represents the next phase in stadium connectivity standards. This shift positions these arenas to handle the data-heavy requirements of modern fan experiences compared to legacy systems.
Fans attending games at State Farm Arena will benefit from the new Wi-Fi 7 installation that is expected to finish by the end of this year. These infrastructure improvements are designed to maintain high network performance during major events like the upcoming WNBA Finals.
The takeaway
Reliable and high-speed network infrastructure is becoming a baseline requirement for major professional sports venues. Fans can expect faster connectivity and more stable digital services at these arenas as these network upgrades reach completion.
Further reading
For more information on the evolving tech landscape of the sport, visit Basketball.
Live Poll
Do you believe massive technology upgrades in local sports arenas lead to a better fan experience?
