Toyota Increased 2027 Camry Prices by $700

The automaker raised MSRPs by $600 and destination charges by $100 across all 2027 Camry trims.

Updated on Oct. 13, 2026 in Buying/Selling

Bold flat-color editorial illustration showing a sedan silhouette above an industrial gear, symbolizing automotive pricing adjustments. — Toyota has increased the MSRP and destination fees for its 2027 Camry by $700 total, affecting all trims nationwide. AI Illustration. Upload story photo >

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Toyota has implemented a $700 total price increase for all 2027 Camry models nationwide. This adjustment reflects a $600 rise in the MSRP per trim level combined with a $100 increase in the mandatory destination charge.

Why it matters

Adjustments to vehicle pricing impact the affordability of the sedan segment as manufacturers navigate shifts in consumer demand. These changes arrive while the model faces stiff competition for the top spot in American sales rankings.

The base LE trim now carries a starting MSRP of $29,700, bringing its total cost with the $1,295 destination fee to $30,995. All-wheel-drive capability remains available as an optional add-on for $1,525.

The players

Toyota

Toyota is a global automotive manufacturer that produces a wide range of vehicles including the Camry and the RAV4.

The details

The updated 2027 Camry features a 2.5-liter four-cylinder hybrid powertrain producing 225 horsepower in front-wheel drive configurations and 232 horsepower with all-wheel drive. Despite the price shift, the model maintains its role as a high-volume seller in the United States.

In 2026, the Toyota Camry ascended to the top of the American sales chart.
By the end of 2026, the RAV4 may overtake the Camry in total sales.

Roadmap

This pricing change reflects the broader evolution of the sedan segment as automakers balance hybrid technology investments with market segment leadership. The strategy positions the Camry against the RAV4 as the brand navigates shifting consumer preferences in the American market.

Buyers looking for the base LE trim should anticipate a total cost of $30,995 including the updated destination fee. Those prioritizing all-wheel-drive performance will need to account for the additional $1,525 surcharge on top of the vehicle's adjusted MSRP.

The takeaway

Consumers should confirm current pricing at local dealerships as manufacturer MSRP changes take effect. Evaluating the cost of all-wheel-drive upgrades is essential for buyers determining the best value for their specific driving needs.