Raw Story Launched Redesign and Expanded Team
The news outlet introduced a new website interface and added investigative reporters to its staff.
Updated on Oct. 13, 2026 in Startups
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Raw Story has launched a redesigned website featuring improved navigation and expanded distribution channels. The outlet also added new talent to its investigative reporting team.
Why it matters
The investment aims to bolster the company's accountability reporting efforts as the midterm elections approach. This strategy seeks to convert a larger share of readers into paying subscribers to support independent journalism.
Raw Story currently reaches 7 million monthly users and maintains nearly 30,000 paying subscribers. The outlet provides reporting content to 60 local NPR stations.
The players
Raw Story
This independent news organization has covered national politics and social issues since its founding.
Kathleen Culliton
She is a journalist who recently joined the expanded investigative team at the publication.
Adam Nichols
He is an investigative reporter with 30 years of experience who joined the organization in 2023.
Jordan Green
A reporter with 16 years of experience, he has covered extremism for the outlet since 2021.
Matt Laslo
He is a veteran journalist who has provided coverage of Congress for the outlet since 2006.
The details
The website redesign focuses on streamlining story discovery and site navigation for users. The publisher is simultaneously broadening its outreach strategy to include more video, audio, and newsletter content.
Timeline
Raw Story was founded in 2004.
Matt Laslo began covering Congress for the outlet in 2006.
Jordan Green started reporting for the company in 2021.
Adam Nichols joined the team in 2023.
The website redesign was officially launched on October 13, 2026.
Market Landscape
This move follows the digital transformation of independent news outlets, where publishers increasingly prioritize direct subscriber revenue models over traditional advertising. The expansion positions the company to better compete for market share against both legacy media and newer digital-first competitors.
Readers will notice an updated website layout designed to make finding investigative reports and multimedia content easier. The expanded team is expected to increase the frequency and depth of reports available to both casual users and paying subscribers.
The takeaway
The outlet is banking on a better user experience and increased reporting depth to improve its competitive standing. Readers looking for investigative journalism can expect more content across diverse formats in the coming months.
Further reading
For more on how new media companies are scaling their operations, visit the Startups section.
Source note: This article includes information reported by Editor and Publisher.
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