Poppi Founder Will Launch New Beverage Brand Jetty
Allison Ellsworth intends to debut her latest drink company on November 9, 2026.
Updated on Oct. 13, 2026 in Openings & Closings
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Poppi co-founder Allison Ellsworth announced on October 13, 2026, that she will launch a new beverage brand called Jetty. The product is scheduled to hit the market on November 9, 2026.
Why it matters
The launch marks the return of a high-profile entrepreneur to the beverage space after her previous venture was acquired by a major conglomerate. Industry observers will be watching the new brand to see if it replicates the market penetration of her prior success.
Allison Ellsworth previously founded Poppi, a beverage company that was sold to PepsiCo for approximately $2 billion. Her new venture is currently operating under the Instagram handle @whatisjetty.
The players
Allison Ellsworth
She is the entrepreneur and founder who created the beverage company Poppi.
PepsiCo
This multinational food and beverage corporation previously acquired the beverage company Poppi.
The details
Ellsworth utilized a social media video to tease the brand, which features liquid-style lettering against a blue and purple background. Interested consumers can currently sign up for brand updates via a dedicated landing page.
Timeline
On October 13, 2026, Ellsworth shared a social media announcement regarding the new brand.
The Jetty beverage brand is scheduled to launch on November 9, 2026.
Market Landscape
The launch of Jetty follows a documented industry trend where founders exit major acquisitions to establish new brands in the functional beverage space. This move highlights the competitive environment as independent entrepreneurs look to capture market share from established conglomerates.
Consumers interested in the new products can sign up for updates on the brand's landing page to stay informed about availability. This provides early access for shoppers looking to be among the first to try the new beverage line upon its release.
The takeaway
Following a successful exit, Ellsworth is positioning her next brand to compete in the crowded beverage sector. Potential customers should monitor her social media channels for the most current updates on the upcoming launch.
What happens next
The new beverage brand Jetty is scheduled to officially launch on November 9, 2026.
Further reading
For more on new businesses entering the market, visit the Openings & Closings section.
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