Petco Launched 2026 Holiday Campaign

The national retailer introduced festive collections and in-store events to help owners include pets in holiday celebrations.

Updated on Oct. 13, 2026 in Pets — General

Live Poll

Do you plan to purchase holiday gifts or themed treats for your pets this year?

Petco has officially launched its 2026 holiday campaign titled Never Naughty, Always Nice, featuring hundreds of new product arrivals. The initiative includes a new dual-recipe cookbook by chef Ronnie Woo and various holiday-themed in-store experiences.

Why it matters

Petco aims to support pet parents who increasingly treat their animals as full family members. Recent survey data from Harris Poll indicates that 95% of pet owners consider their animals family, with 83% viewing them as their own children.

Petco announced that 70% of its new holiday collection items are priced at $10 or less to increase accessibility. U.S. pet industry spending is currently projected to reach $165 billion in 2026, rising to $173 billion by 2027.

The players

Petco

Petco is a national retailer that provides pet food, supplies, and veterinary services to customers across the United States.

Ronnie Woo

Ronnie Woo is a chef who collaborated with Petco to create a dual-recipe cookbook for the holiday season.

Harris Poll

Harris Poll is a global market research and analytics firm that provided data on the attitudes of American pet parents.

The details

The holiday collection includes new items such as a 12-piece Lambchop Advent Calendar. Stores across the United States will host photo sessions with Santa and provide food sampling stations for pets during the season.

November 2026: Holiday groom packages and the Lambchop Advent Calendar become available.
Mid-November 2026: The Ronnie Woo cookbook is released at Petco locations.
November 21-22, 2026: Stores host Petsgiving sampling events.
November 21 - December 25, 2026: Weekly promotions are offered to Nice List members.

Culture Shift

The pet industry's projected growth to $173 billion by 2027 highlights the deepening cultural shift toward treating pets as central members of the household. This retail strategy follows the trend of humanizing pet care to align with the evolving emotional priorities of American families.

Customers can access holiday offers and event details through the official Petco app or website to plan their store visits. With a large portion of the collection priced at $10 or less, shoppers can anticipate more budget-friendly options for holiday pet gifting this year.

The takeaway

Pet owners can leverage the retailer's app to track seasonal discounts and manage holiday budgets while shopping for new collections. These events offer practical ways for families to include pets in traditions like holiday photos and festive meals.