Peacock Greenlit New Assassins Competition Series

The streaming platform has ordered a social-deduction game show where players act as both hunters and targets.

Updated on Oct. 13, 2026 in Television

Graphic illustration featuring a stylized metal key and playing card icon in a high-contrast red and cream palette, evoking a suspenseful competition theme. — Peacock has greenlit 'Assassins,' a new social-deduction competition series where contestants play as both hunters and targets in a high-stakes game. AI Illustration. Upload story photo >

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Would you watch a new competition series based on the social game Assassins?

Peacock has officially greenlit the new competition series Assassins, which is based on the real-world social game of the same name. Each contestant in the show will function as both a hunter and a target as they attempt to eliminate others to remain the last person standing.

Why it matters

This new series is set to expand the footprint of Peacock within the popular competition television genre. By centering on the social dynamics of the classic elimination game, the network aims to capture a wider audience interested in high-stakes reality formats.

The series is produced by B17 Entertainment, an independent studio operating under the Sony Pictures Television umbrella.

The players

Scarlett Johansson

She is an acclaimed actress and producer who will serve as an executive producer for the new series.

B17 Entertainment

This production company is a division of Sony Pictures Television that focuses on creating reality and competition programming.

The details

Players will be assigned specific targets upon their arrival on set and must secretly eliminate them throughout the competition. The goal for every participant is to successfully navigate the game to become the final person remaining.

The series was officially announced as greenlit on October 13, 2026.

Industry Dynamics

The move follows a broader trend in the entertainment industry where streaming platforms are increasingly leveraging familiar social games to create engaging reality formats. This strategy helps networks compete for viewership in a saturated market by utilizing proven gameplay mechanics that resonate with modern audiences.

Viewers will be able to stream the new competition series exclusively through the Peacock platform upon its release. Subscribers should monitor their streaming app for future updates regarding the show's official launch schedule.

The takeaway

The development highlights how traditional social games are being adapted into high-production reality television. Viewers who enjoy strategy-based games can expect a new format that focuses on secret elimination tactics and competitive endurance.