Mars Will Release 2027 Snack and Candy Lineup

The company plans to introduce new snack flavors and functional products to retailers in 2027.

Updated on Oct. 13, 2026 in Consumer Goods

Bold vector editorial illustration featuring colorful abstract geometric snack shapes and ingredients, symbolizing product innovation in the competitive snack market. — Mars announced its 2027 snack lineup, featuring new flavor profiles and functional product additions designed to capture shifting consumer interests. AI Illustration. Upload story photo >

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Mars announced its upcoming 2027 product lineup, which includes a variety of new snacks and candies hitting shelves throughout 2027. The range focuses on leveraging cultural trends and new flavor profiles to drive retail engagement.

Why it matters

By incorporating functional attributes like increased protein content and trending flavor profiles, the new products aim to capture shifting consumer interests. This strategy is designed to increase conversion opportunities within the competitive snack and candy market.

The new lineup includes Cheez-It Protein providing 7 g of protein per serving. This product is part of a broader strategy to introduce items like M&M's Peanut Butter Cinnamon Roll and Pringles Buffalo Wild Wings flavors.

The players

Mars

Mars is a prominent global manufacturer that appears on the Candy Industry Global Top 100 Candy Companies list and the Snack Food & Wholesale Bakery Top 50 list.

The details

The upcoming selection includes innovations such as Snickers Almond Xtreme, Twix Frosted Cookie, and Skittles Crystals in two varieties. Additionally, Pringles will debut three Buffalo Wild Wings-inspired flavors, while Combos will introduce a Honey Sriracha option.

Mars will release the new snack and candy lineup throughout 2027.

Market Landscape

Mars continues to maintain its competitive presence within the snack market, as evidenced by its inclusion on the industry-standard Snack Food & Wholesale Bakery Top 50 Snack & Bakery Companies list. This move reinforces its strategy to sustain market share against rivals by catering to evolving consumer preferences.

Shoppers can expect to see these new items on shelves throughout 2027 as the company rolls out its updated product portfolio. These changes provide consumers with more variety in flavors and functional options, such as higher protein content in select snacks.

The takeaway

Companies are increasingly relying on detailed consumer research to blend functional health benefits with popular snack flavors. This trend suggests that future grocery shopping will feature more niche, trend-based snack options tailored to specific consumer cravings.