Hotel Equities Appointed Three New Executives

The firm added a new CFO, SVP of sales, and VP of revenue management to its leadership team.

Updated on Oct. 13, 2026 in People

Isometric editorial illustration of a clean, high-end hotel lobby with geometric marble and brass architectural forms in teal, mustard, and slate. — Hotel Equities has appointed Olya Brase as CFO, Daniel Ben-Efraim as SVP of sales, and Jenny Moore as VP of revenue management. AI Illustration. Upload story photo >

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Hotel Equities announced the appointment of Olya Brase as CFO, alongside the hiring of Daniel Ben-Efraim as SVP of sales and Jenny Moore as VP of revenue management. These leadership changes are intended to support the company's operational and strategic growth.

Why it matters

By filling these key roles, the company aims to enhance its finance technology, scale sales performance, and refine revenue management strategies. The new leadership brings extensive experience from across the hospitality sector to help the firm meet its organizational goals.

The new executives bring substantial industry backgrounds, including Olya Brase's 20 years of experience and Jenny Moore's 25 years in revenue and distribution. The firm is tasked with integrating these leaders after Daniel Ben-Efraim helped EOS Hospitality grow from eight to over 60 properties.

The players

Olya Brase

Olya Brase is the newly appointed CFO of Hotel Equities who previously led finance transformation at Highgate.

Daniel Ben-Efraim

Daniel Ben-Efraim serves as the SVP of sales at Hotel Equities after a tenure at EOS Hospitality.

Jenny Moore

Jenny Moore is the new VP of revenue management at Hotel Equities with a background at Noble House Hotels & Resorts.

The details

Olya Brase will focus on developing a System and Organization Controls (SOC) 1 program and advancing finance technology, while Jenny Moore will lead revenue strategy for the Springboard Hospitality division. The team joins as the company looks to leverage their backgrounds at firms like Highgate and Noble House Hotels & Resorts.

Hotel Equities announced the new leadership appointments on October 13, 2026.

Market Landscape

These executive hires reflect a broader trend of hotel management companies consolidating expertise to manage complex property portfolios more efficiently. By scaling leadership, the company positions itself to better compete for management contracts against larger, multi-hundred property operators.

The changes to the executive team are internal corporate adjustments that will not result in immediate changes to daily room rates or booking procedures for guests. Clients of the company can expect ongoing transitions in account management as the new executives assume their respective duties.

The takeaway

These high-level appointments illustrate the ongoing professionalization of hotel management as firms focus on scaling their internal finance and revenue infrastructure. Success in these roles will be measured by the company's ability to implement new technology and increase property counts across its divisions.