Hihotels Hosted Regional Franchisee Conferences
The hotel company gathered franchise owners in New Jersey and Texas to discuss operational performance and support.
Updated on Oct. 13, 2026 in Hotels
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Hihotels recently held two regional conferences in Edison, New Jersey, and Spring, Texas, under the theme Moving Up the Leaderboard. The events focused on collecting owner feedback regarding operational performance and internal support initiatives.
Why it matters
Gathering direct input from franchisees helps the company refine its support structures and foster collaboration across its network of economy hotel brands. These interactions are designed to maintain strong relationships with long-term owners and ensure consistent performance standards.
Hihotels currently supports five distinct economy hotel brands and boasts a 97 percent franchisee retention rate. Nearly 20 percent of the current owner base has been in the system for at least 30 years.
The players
Hihotels
This company operates a portfolio of five economy hotel brands and maintains a long-term network of franchise owners.
The details
During the conferences, franchisees engaged in personalized coaching sessions and peer-to-peer exchanges to share operational insights. Owners also participated in an On the Fairway session to speak directly with company leadership.
Timeline
Regional conferences were held in October 2026.
Travel Outlook
The consistency of long-term franchisee tenure reflects broader stability trends often seen in the established economy lodging sector. This focus on multi-decade owner relationships mirrors a strategic shift toward retaining existing operators rather than rapid expansion.
Travelers may notice changes in support or operational quality at these hotel brands as the company refines its initiatives based on owner feedback. These updates aim to standardize service experiences across the network for future guests.
The takeaway
Maintaining a high retention rate suggests that alignment between franchisees and corporate leadership remains a primary driver for operational stability. Regular regional feedback loops provide owners a direct path to influence the support services that impact their daily business.
Further reading
For more information on current industry developments, visit Hotels.
Source note: This article includes information reported by Hotel Management.
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