High Potential Will Follow Super Bowl LXI Broadcast

ABC plans to air a new episode of the series after the game on February 14, 2027.

Updated on Oct. 13, 2026 in Television

High Potential Will Follow Super Bowl LXI Broadcast

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ABC will broadcast an episode of its drama series High Potential immediately following Super Bowl LXI on Feb. 14, 2027. This programming move marks a significant slot for the network as it returns to Super Bowl coverage.

Why it matters

Securing the post-Super Bowl time slot serves as a major promotional opportunity for network series to capture massive audiences. ABC aims to boost viewership for High Potential, which was a top-performing series during its second season.

Season two of High Potential averaged 16 million cross-platform viewers over 35 days, earning a 3.35 rating in the 18-49 demographic. This rating represents approximately 4.56 million viewers in that age group.

The players

Kaitlin Olson

She is the lead actress starring in the ABC drama series High Potential.

ABC

This American commercial broadcast television network will hold the rights to Super Bowl LXI.

The details

The scheduling announcement was made during a Monday Night Football broadcast through a promotional spot featuring series lead Kaitlin Olson. Super Bowl LXI will be available through a simulcast on ESPN and Disney+, with additional coverage provided by ESPN2, ESPNU, and NFL Network.

ABC last broadcast a Super Bowl in 2006.
CBS aired the series Tracker following the Super Bowl in 2024.
High Potential season two aired during the 2025-26 season.
Season three of High Potential is expected to premiere in early 2027.
Super Bowl LXI is scheduled to take place on Feb. 14, 2027.

Industry Dynamics

The move aligns with the long-standing industry practice of leveraging the year's largest television event to launch or highlight key scripted content. This strategy follows the precedent of the 2024 Tracker post-Super Bowl premiere which drew significant audience numbers.

Viewers can catch the episode on ABC immediately following the conclusion of Super Bowl LXI on Feb. 14, 2027. The game and subsequent programming will be accessible via standard broadcast as well as simulcasts on ESPN and Disney+.

The takeaway

Networks utilize the post-game time slot as a high-visibility platform to transition casual sports viewers into regular series fans. Audiences interested in the series should prepare for the season three rollout early in 2027.