GUESS Launched B Jean Low Rise Denim Collection

The new collection revives archived early 2000s silhouettes with a modern slim bootcut design.

Updated on Oct. 13, 2026 in Fashion

GUESS Launched B Jean Low Rise Denim Collection

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GUESS has officially debuted its B Jean Low Rise denim collection, fronted by singer and actress Becky G. The line features a slim bootcut fit inspired by the brand’s archival styles from the early 2000s.

Why it matters

The release serves as a tribute to the brand's long-standing denim aesthetic and heritage. By updating classic cuts for a contemporary audience, the company aims to merge nostalgia with modern fashion standards.

The collection is available in four unique washes, including Fireside Dark, Fireside Mid, Re‐Life Black, and a variant with a signature side triangle panel. Retail prices for the denim items range from £105 to £120.

The players

GUESS

GUESS is a prominent American clothing brand and retailer known for its extensive denim collections and fashion-forward apparel.

Becky G

Becky G is a singer and actress who grew up in Inglewood, California, and now serves as the representative for the new B Jean campaign.

The details

The B Jean line is crafted in both standard styles and versions featuring a distinctive side triangle panel. These pieces are currently being offered through select GUESS retail locations, the company website, and various wholesale partners.

The B Jean collection was launched on October 13, 2026.

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Culture Shift

This release reflects the broader societal shift toward nostalgia cycles that prioritize early 2000s aesthetics. It positions the brand to capitalize on the ongoing Y2K fashion revival trend by modernizing silhouettes that once defined youth culture.

Customers can currently purchase the new denim collection through the brand website or by visiting participating retail stores. Shoppers should check local store availability for the specific Fireside or Re‐Life washes before heading out.

The takeaway

Consumers looking to participate in the low-rise denim trend should consider how these archival-inspired fits integrate with their existing wardrobe staples. The variety of washes allows for versatile styling options ranging from casual daytime looks to more refined evening wear.