Tom Brady Wore Luxury Watch During NFL Broadcast
Tom Brady displayed a Patek Philippe watch while broadcasting the 49ers-Seahawks game.
Updated on Oct. 12, 2026 in Football
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Broadcaster Tom Brady appeared at Lumen Field wearing a Patek Philippe 5070P-001 watch during the San Francisco 49ers and Seattle Seahawks game. Brady also shared images of the watch on his Instagram account.
Why it matters
The high-profile appearance of such an expensive timepiece on an NFL broadcaster highlights the intersection of professional sports, luxury fashion, and celebrity status. It follows a recent trend of Brady wearing high-value watches during his professional broadcasting assignments.
The Patek Philippe 5070P-001 watch is valued at between $150,000 and $160,000. It features a platinum finish, blue dial, twin sub-dials, and a black leather strap.
The players
Tom Brady
Tom Brady is a 49-year-old former professional football player who currently works as a broadcaster.
San Francisco 49ers
The San Francisco 49ers are a professional football team that defeated the Seattle Seahawks in the game covered by Tom Brady.
Seattle Seahawks
The Seattle Seahawks are a professional football team that hosted the game against the 49ers at Lumen Field.
The details
Brady sported the luxury watch while covering the 49ers' 32-29 victory over the Seahawks. He confirmed the accessory choice in a post on his Instagram account with the caption, "Game time LFG 🏈".
Timeline
In 2025, the New England Patriots won Super Bowl XLIX.
In 2026, the Seattle Seahawks defeated the New England Patriots 29-13 in the Super Bowl.
On October 11, 2026, Tom Brady wore a $300k Rolex watch.
On October 12, 2026, Tom Brady wore a $160k Patek Philippe watch.
Season Trajectory
This public appearance fits into the larger narrative of Brady's transition from NFL legend to high-profile media personality. It follows the pattern set by Super Bowl XLIX by highlighting the star power surrounding major football matchups.
The 49ers 32-29 victory impacts the current season standings and the competitive balance within the division. Fantasy rosters or playoff projections may shift as a result of this close divisional outcome.
The takeaway
The high cost of luxury watches worn by media personalities often generates significant buzz among fans and collectors. Observers should note that these high-value accessories frequently become focal points for social media engagement during major broadcasts.
Further reading
For more on the latest happenings in the NFL, visit Football.
Live Poll
Is it appropriate for professional sports broadcasters to wear six-figure luxury watches on air?
