Ross Stores Opened 51 New Retail Locations

The company has expanded its national footprint to 2,377 stores across 45 states and additional territories.

Updated on Oct. 12, 2026 in Retail

Ross Stores Opened 51 New Retail Locations

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Ross Stores Inc. launched 51 new locations during September and October 2026, bringing its total fiscal year expansion to 115 new stores. The retailer has now entered Massachusetts for the first time as it continues its aggressive growth strategy.

Why it matters

The rapid expansion follows strong financial performance in the second quarter, including a 13% increase in total sales and a 68% jump in net earnings. The company is basing its site selection process on the proven performance of newer retail locations.

Ross Stores currently operates 2,377 total retail locations and reported Q2 net earnings of $851.3 million. Total sales for the same quarter reached $6.3 billion, representing a 13% increase year-over-year.

The players

Ross Stores Inc.

This American discount retail chain operates a network of stores across 45 states, the District of Columbia, Guam, and Puerto Rico.

The details

The recent expansion included 41 Ross Dress for Less stores and 10 DD's Discounts locations across 17 states, with new stores specifically appearing in California, Florida, Texas, and New York. Looking ahead, the company has set long-term growth targets of 2,900 Ross Dress for Less locations and 700 DD's Discounts stores.

Q2 2026 saw a 10% increase in comparable sales.
August 2026 marked the announcement of increased fiscal year growth plans.
September and October 2026 served as the period for the 51 new store openings.

Market Landscape

Ross Stores' expansion follows the off-price retail sector's expansion strategy to capture market share through aggressive physical footprint growth. This approach positions the company to maintain its competitive edge against other discount retailers as it enters new regional markets.

The opening of new locations provides shoppers with increased access to discount inventory in regions like Massachusetts. Consumers may benefit from a wider selection of products and closer proximity to stores, though pricing structures are expected to remain consistent with national averages.

The takeaway

The company's performance highlights continued consumer demand for off-price apparel in the current economic climate. Shoppers can anticipate additional store openings as the retailer works toward its long-term goal of over 3,600 total locations.