Big Brother Will Boost Prize to $1 Million in 2028
CBS plans to raise the grand prize and feature an all-star cast for the show's 30th season.
Updated on Oct. 12, 2026 in Television
Live Poll
Would you be more likely to watch a reality show if the prize money increased?
CBS has announced that the grand prize for Big Brother Season 30 will increase to $1 million when the show airs in 2028. The upcoming season is also expected to feature an all-star cast of returning competitors.
Why it matters
The production team is increasing the show's budget and adopting an all-star format to replicate the success of Survivor Season 50. This shift marks a significant move to elevate the competitive stakes and profile of the long-running reality series.
The current winner prize sits at $750,000, while the runner-up receives $75,000 and America's Favorite Houseguest takes home $50,000. Rick Devens currently holds the show's record for highest total winnings at $810,000.
The players
CBS
This American commercial broadcast television network is the producer and broadcaster of the Big Brother franchise.
Rick Devens
He is a notable reality television competitor who holds the current record for the highest winnings on the show at $810,000.
The details
Season 30 follows the upcoming premiere of Season 29, which is scheduled for Summer 2027 and will feature new contestants. Production is prioritizing this overhaul as part of a strategy to draw wider interest to the franchise.
Timeline
Season 29 will air in the Summer of 2027 with new contestants.
Season 30 is expected to air in 2028 as an all-star season.
Industry Dynamics
The transition toward all-star seasons and larger prize pools follows the structural model established by Survivor Season 50. CBS is utilizing these legacy shifts to maintain franchise relevance amidst an increasingly competitive environment for reality television audiences.
Viewers can expect a shift in the cast composition for the 2028 season as the production moves toward an all-star format. This change impacts how audiences engage with the series by bringing back familiar faces from previous iterations of the game.
The takeaway
The move to a $1 million prize signals a major investment in the future of the reality franchise. Fans can anticipate increased intensity as the network aims to attract high-profile former players for the landmark 30th season.
Further reading
Learn more about the latest developments in Television.
Source note: This article includes information reported by TV Insider.
Live Poll
Would you be more likely to watch a reality show if the prize money increased?
